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Shopify Product Photography.pdf

Level Up Your Shopify Product Photography

This whitepaper explores some of the best options available for Shopify product photography. Learn the ways top Shopify stores are:

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The Complete Guide to Creating Product Photos for Your Shopify Store

Whitepaper

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Jewelry photography is a bit trickier than other types of product photography because of the simple fact that the size of a jewelry product is much smaller and there are finer details that need to be captured.

To master the photography of jewelry, you need to take care of image sharpness, lighting, and exposure for small, shiny, and intricate items.

If jewelry photography is something you've struggled with in the past then this is the guide for you. Here we'll share with you tips and tricks on how to ace your jewelry photography. We'll also share creative ideas for jewelry backgrounds and the latest trends in jewelry photography that you can copy.

Moreover, you’ll find helpful tips in this guide to excel in jewelry photography even when you are on a budget.

This detailed guide is the only resource you need to make your jewelry photography shine.

## Best backgrounds for jewelry photography

![Best backgrounds for jewelry photography](https://cms.dresma.com/uploads/Best_backgrounds_for_jewelry_photography_ef4bccc1b5.jpg)

Do you own a fantastic jewelry brand and plan to have a product photoshoot soon? Or are you starting your brand new jewelry business and now want great pictures for your eCommerce store? Maybe you are simply revamping your existing website?

The background for jewelry photography you choose is one of the single most essential aspects. Depending upon the type of your jewelry and your brand's message, you can determine what kind of background will best suit your product.

If you have noticed, most jewelry brands have a white or black background. However, this is not a rule. If plain colors bore you, no law says you only need to stick to simple jewelry photography backgrounds.

Choosing a background for your product is easier than you think. Jewelry photography can be done against different objects as backgrounds, and they can still look aesthetic. Let’s talk about some of the best backgrounds for jewelry photography that you can use for your next product photoshoot. 

But before that, let’s discuss why choosing the correct background is necessary for jewelry brands with eCommerce stores.

### Why focus on the background?
Not many brands give attention to this crucial element in product photography. The fact that you are here means you do know better. Thousands of people will come across your website from different sources. Each of these visitors will rely only on your product's image to decide if they should trust your product.

Choosing the best background is essential because you want to ensure your target audience relates to your product the minute their eyes fall on it. The background of your product will be a part of the entire picture. And the type of background that you use will determine how your audience will perceive your brand. According to a study, 75% of eCommerce shoppers rely on product photos to make an informed decision.
 
If you are unsure what background will best suit your brand, ask yourself how you want your target audience to perceive your brand. Do you want to come off as a fun, playful brand? Or do you want to portray minimalism and luxury? Affordable jewelry pieces usually have colorful background colors, while expensive jewelry has a minimal background color.
 
Suppose you don't know what background you want to use for your product. In that case, you can experiment with the following different options we have listed below.

### Best backgrounds for jewelry photography
Here are some of the best backgrounds you can try in jewelry photography -

#### 1. White background

![White background for jewelry photography](https://cms.dresma.com/uploads/White_background_for_jewelry_photography_c683b14f43.jpg)

76% of product photos have a white background. Hence, a white background is your safest bet — especially when hosting your jewelry product on another website. When using a white backdrop for your product photoshoot, it is always better to use artificial lighting to simplify the editing process. You can also consider investing in a [lightbox from Amazon](https://www.rollingstone.com/product-recommendations/electronics/best-lightbox-for-photography-1202784/) in the long run.

#### 2. Classic black background

![Classic black background for jewelry photography](https://cms.dresma.com/uploads/Classic_black_background_for_jewelry_photography_20274e4b1a.jpg)

Want to showcase classy pictures on your feed? A black background will do the job for you. Black backgrounds make jewelry brands pop out with minimal effort. 

Ideally, you will require only two flashes when shooting jewelry with a black background to avoid glares. Remember to clean the jewelry before the shoot. The distance between the product and the background should not be less than 1m to prevent the light from the flash from lighting up the background.

#### 3. Gray

If you are looking for something subtle but don't want a black or white background, you can consider a gray background. Gray is fine, and it best highlights a jewelry's features. If you are advertising bright stones, gray is a great background option.

You can also choose from the pre-existing banners in [DoMyShoot](https://domyshoot.com/). The app highlights the most trending product backgrounds for you.
 
Unlike photography for a white background, use lighting from only the front instead of the back for a gray background. Later, to enhance the image's look and feel, use the basic presets from Lightroom.

#### 4. Fabric

![Fabric background for jewelry photography - DoMyShoot blog](https://cms.dresma.com/uploads/Fabric_background_for_jewelry_photography_Do_My_Shoot_blog_9a82ced172.jpg)

If you are looking for something budget-friendly, consider using a satin material fabric. Play around with how you arrange the fabric. Avoid having too many folds so that your jewelry remains in focus. Satin cloth gives a good elegant effect to jewelry products.

#### 5. Gold

Gold has always portrayed richness and luxury. While jewelry products are already luxury products, you can use a gold background for the most expensive products on your list.

#### 6. Bokeh

![Bokeh background for jewelry photography](https://cms.dresma.com/uploads/Bokeh_background_for_jewelry_photography_5702a3f864.jpg)

Bokeh is the type of background that is out-of-focus in your photo. You can experiment with different backgrounds for jewelry photography. You can hang lights in a dark room and place your product at a distance from the light to give you enough space to focus on the product and blur the background.
 
You can also use an existing bokeh effect video from YouTube and place your product in front of the screen in a dark room. However, it would be better to use fairy lights in the background and blur them later. Yellow or blue lights make the best photo background color.

#### 7. Natural backgrounds for jewelry photography

Want to divert from the usual black and white background? Use natural backgrounds like big leaves or flowers in contrast to your jewelry. These make for fantastic shots. Bright, colorful photos suit you well for advertising your product on personal blogs or social media. You can find many natural background templates in the [DoMyShoot](https://domyshoot.com/) app.

#### 8. Wood

![Wood background for jewelry photography - DoMyShoot blog](https://cms.dresma.com/uploads/Wood_background_for_jewelry_photography_Do_My_Shoot_blog_6039b39bed.jpg)

This natural element adds texture to your photograph in a beautiful way. You only have to place your subject on the wood. You can also change only the color of the wood to black and white in photoshop, leaving the color of the jewelry untouched.

Check out the flat lay backgrounds and the tabletop setting backgrounds in the DoMyShoot app.

#### 9. People

![Model for jewelry photography - DoMyShoot blog](https://cms.dresma.com/uploads/Model_for_jewelry_photography_Do_My_Shoot_blog_be77b09a9f.jpg)

Want your audience to imagine how it would feel to be wearing your jewelry? Displaying jewelry on people can help people imagine if that is something they would wear. If you have a reasonable budget, you can invest in getting people on board and showcasing your jewelry. The DoMyShoot app has several pre-existing templates where you can place your product on a model’s wrist, ear, feet, neck, or shoulder within the app itself.

#### 10. Graphite

Graphite might not be the first thing that pops into your mind. However, graphite is a great creative background for jewelry photography, especially bright stones.

#### 11. Black sand

![Black sand background for jewelry photography](https://cms.dresma.com/uploads/Black_sand_background_for_jewelry_photography_3c0d796a59.jpg)

Dark backgrounds for jewelry photography signify luxury and subtlety. Black sand is another option worth considering. If you have access to black sand, you can use that or make [black sand at home](https://www.wikihow.com/Color-Sand#:~:text=How%20do%20I%20color%20black,may%20not%20get%20dark%20enough.). Place the sand on black paper. You can play around with how you want to arrange the sand.

Best backgrounds for jewelry photography

## Some simple and creative props for jewelry photography

![Some simple and creative props for jewelry photography - DoMyShoot blog](https://cms.dresma.com/uploads/Some_simple_and_creative_props_for_jewelry_photography_Do_My_Shoot_blog_f2f52db2bf.jpg)

Sellers must make efforts to enhance the quality of jewelry photography and to accomplish this, additional components are often used in the frame with the main jewelry item.

Let’s look at some simple and creative props for jewelry photography that can be used to boost your images.

### Simple props for jewelry photography

Following are some simple jewelry photography props you can use -

#### 1. Pendant stand: To photograph long necklaces

![Pendant stand for jewerly photography](https://cms.dresma.com/uploads/Pendant_stand_for_jewerly_photography_7c4e695e69.jpg)

A pendant stand is great for capturing wide or narrow V-shape necklaces. It also makes it easier for photographers to handle varying chain lengths.

It is better to suspend a pendant with a long chain so that it does not interfere with the jewelry aesthetic. It draws more attention to the pendant, which is the centerpiece of the jewelry. A pendant stand also makes it easier for photographers to modulate exposure to the light. It enhances the visibility of the intricate details of the jewelry.

Neckpieces are the highlight of most jewelry sets; hence, it is critical that the photographer showcases them in the best way possible.

#### 2. Bowl: To shape necklaces in flat photography

Bowls are another jewelry photography props that can be used for necklaces while taking flat photos, which gives them a good shape. Bowls shape the chains effectively, despite being an unexpected prop.

#### 3. Post back: To photograph studs and earrings

A post back with two holes is a commonly used prop for earrings, especially studs. It works well for earrings of all sizes and is ideal for flat and hanging photography.  

Jewelry photographers can create a unique frame using post backs. It helps capture clear and detailed shots of earrings that convey essential information to the customers. It saves a lot of time by reducing customer queries.

#### 4. Hook backs: For a floating effect on earrings

Hook backs are earring photography props that utilize a single frame with a cut-out center. A transparent acrylic thread clipped together on either side is an alternative to hook backs for use instead. The acrylic thread is later photoshopped and removed from the final image. It helps photographers get the floating effect on earrings.

#### 5. Acrylic sheet: For natural reflections

The acrylic sheet allows sellers to create a variety of angle shots with background effects. However, photographers must understand the technical aspects of jewelry photography against a background. Both white and black backdrops are popular in acrylic sheets. With these options, it is easy to modulate lighting. Photographers can position the light source in a variety of ways to generate the desired output.
 
Acrylic sheets allow customers to have a uniform view of the entire jewelry piece, including its different components. It is possible because acrylic sheets have no distinct center of focus, which eliminates the macro effect and balances the image quality with enriching colors. It helps create high-quality jewelry photographs and enables users to view intricate details of the jewelry without putting much strain on the eyes.

#### 6. Prop wax: To stabilize the jewelry

Expert photographers use prop wax to stabilize the jewelry. A white putty is a cheaper alternative to prop wax. Sellers benefit from this prop as it doesn't stain the jewelry surface. So, pieces of jewelry can easily be adhered to and removed from a surface. However, prop wax, unlike white putty, can be re-used.

#### 7. Hand holder: For bracelets and rings

![Jewelry holder stand for jewelry photography - DoMyShoot blog](https://cms.dresma.com/uploads/Jewelry_holder_stand_for_jewelry_photography_Do_My_Shoot_blog_897ea11e2e.jpg)

A hand holder is a popular prop for displaying rings or bracelets. It is usually made of plastic and has an impersonation of a hand shape. It is a great prop for displaying the design and utility of the product.

### Creative props to enhance jewelry photography

In addition to the discussed props, the following are some budget-friendly, creative, and DIY props for jewelry photography.

#### 1. Themed props

For creative jewelry captures, sellers can explore some lifestyle props. Natural materials like seashells and oysters enhance the impact of pearl-based pieces of jewelry. 

Even seasonal food items like coffee, tea, and summer drinks add a theme to the jewelry photos. Sellers can try to elicit such association by placing pearl rings near oysters, diamond earrings on a huge stone, or short necklaces on a shell.

#### 2. Natural shots

![Natural background for jewelry photography - DoMyShoot blog](https://cms.dresma.com/uploads/Natural_background_for_jewelry_photography_Do_My_Shoot_blog_c07cb878d4.jpg)

Plants, leaves, and twigs in the backdrop are sometimes all you need to make your jewelry stand out. Natural surfaces are one-of-a-kind and make for an appealing background for jewelry photography. For example, pebbles, tree branches, and invitation cards evoke emotion in wedding ring images. These are also the best props for photographing rustic antiques or trash jewelry.

Wedding jewelry can also be enhanced using a variety of flowers or petals. Flowers of the same color as the jewelry stone makes the jewelry even more attractive. That's why red roses are often utilized in photography of Ruby-based jewelry, blue Calla Lilies for sapphires, and white tulips for diamonds, among other things.

#### 3. Fruits for a juicy background

![Fruit background for jewelry photography](https://cms.dresma.com/uploads/Fruit_background_for_jewelry_photography_ed2578e164.jpg)

Fruits are budget-friendly props to highlight brilliant stones. Water droplets used in combination with fruits yield an enhanced effect. Oranges and lemons are the most commonly used fruits for such purposes. Photographers can also color-coordinate their jewelry with the background fruits to highlight jewelry stones. Fresh cherries, for example, can be used to complement a red stone.

#### 4. Icy shots

An icy backdrop works best photographing silver jewelry. The colors of jewelry pieces with blue or white stones are enhanced multi-fold with ice in the background. Sellers can also freeze the jewelry partially or entirely for the desired effect.

#### 5. Mirror background

![Mirror background for jewelry photography](https://cms.dresma.com/uploads/Mirror_background_for_jewelry_photography_e2d58ca649.jpg)

Mirror background in jewelry photography can yield desired light reflections. A simple mirror, a tablet screen, or even a cooking foil is suitable for creating such striking effects.




Some simple and creative props for jewelry photography

## Jewelry photography ideas from leading Shopify jewelry stores

![Jewelry photography ideas from leading Shopify jewelry stores](https://cms.dresma.com/uploads/Jewelry_photography_ideas_from_leading_Shopify_jewelry_stores_10644d7b60.jpg)

Today, you can easily start your jewelry business without heavy investment in brick-and-mortar stores. The rise of eCommerce has helped motivated entrepreneurs to easily achieve their goals by setting up an online store in mere minutes.

However, building an online jewelry business can still be quite difficult. There’s so much more to be done beyond setting up a Shopify store. Prioritizing how you capture the essence of your products through photography is one! 

To help you get some inspiration, here we share a few photography ideas from some of the best jewelry stores on Shopify -

### Photography ideas from the best Shopify jewelry stores

![Brulick Shopify store for jewelry](https://cms.dresma.com/uploads/Brulick_Shopify_store_for_jewelry_af1e03ffe8.jpeg)

Understanding and analyzing what your competitors are doing is an absolute necessity when running any business. Let’s explore what some of the top Shopify jewelry stores are doing and what they got right. This will give you a headstart in executing the best jewelry photography ideas for your online jewelry brand so you can stand out amidst the competition.

We’re sure these examples will help you come up with great ideas to shoot jewelry for your brand.

#### [1. Shashi](https://shopshashi.com/collections/earrings)

Shashi is a Shopify jewelry store that sells dainty necklaces, earrings, bracelets, and rings.

Their online storefront is beautifully designed by using their brand colors - white, black, and earthy brown tones and the product catalog consists of pieces of jewelry made of gold and rose gold.

Notice how they display jewelry on the Shopify store. Their product pages are minimal yet tie their whole brand story together seamlessly. 

The brand realizes that its product needs to be in the spotlight and hence chooses to use plain and light backdrops. They also show the product on a model to give customers a better idea of what the product actually looks like. This helps eliminate any anxiety or confusion the shopper might have about buying jewelry online.

Furthermore, there are no other jewelry pieces used on the model on a particular product page to help show the product in a better light. It helps in not losing focus on the product at hand.

![Shashi Shopify store for jewelry](https://cms.dresma.com/uploads/Shashi_Shopify_store_for_jewelry_d9240ac540.png)

#### [2. Wolf Circus](https://us.wolfcircus.com/)

Wolf Circus is a Shopify store that sells demi-fine handcrafted jewelry pieces. They make use of recycled sterling silver or recycled bronze in their products. It is then covered in high-grade 14k gold plating. 

Their website design and product photography are minimalistic and classy. Throughout their entire site, they make use of high-definition photographs that highlight their jewelry creations. 

All the photos captured and used portray a rather sophisticated vibe that matches the brand’s overall aesthetic. In their product pages, they have prioritized focussing on the intricate details of their minimalistic jewelry. 

![Wolf Circus Shopify store ](https://cms.dresma.com/uploads/Wolf_Circus_Shopify_store_af98c22f39.png)

#### [3. Qalo](https://qalo.com/)

Qalo is an online brand that develops “ultra-durable active lifestyle products”. The brand offers silicone rings for humans along with sustainable pet accessories.

Their website design is sleek and clean, including their product page structure and flow.

Qalo’s product photography is unique because of the use of cute and fluffy pets that help capture the mood and aesthetic of the brand accurately. They have tried to incorporate emotions to execute their creative jewelry photography ideas. 

This is brilliant because it helps the consumer connect instantly and thus make faster purchases.

![Qalo Shopify store](https://cms.dresma.com/uploads/Qalo_Shopify_store_1ee54fb934.png)

#### [4. Rebel Nell](https://www.rebelnell.com/)

Rebel Nell creates and sells one-of-a-kind jewelry items from Detroit Graffiti fragments. There are no two identical products in their store, and you get “one of no other kind.” 

Their product photography manages to capture the essence of wearable art. All their pictures are colorful, bright, vivid, and bold. It helps portray the brand’s vision and aesthetic while also displaying the intricate details of their products.

![Rebel Nell Shopify store](https://cms.dresma.com/uploads/Rebel_Nell_Shopify_store_8f1e8a9f34.png)

#### [5. King Ice](https://www.kingice.com/)

There are so many sub-categories and niches even in the field of jewelry. For instance, you could be a minimal jewelry brand or a streetwear jewelry brand. Essentially, both brands are jewelry brands. However, the feel, vibe, and aesthetics of both these brands are going to be poles apart.

Your jewelry photography ideas need to be able to capture this very essence of your brand.

King Ice is one of Shopify’s top streetwear jewelry brands. The brand’s product catalog consists of iced rings and pendants with chains. 

The product shots used on the website does complete justice to the company's style. Vivid, detailed, and magnified images portray the bling and dazzle of the products in the best light possible.

![King ice Shopify store](https://cms.dresma.com/uploads/King_ice_Shopify_store_6016ecb2b9.png)

#### [6. CRAFTD London](https://uk.craftdlondon.com/)

CRAFTD is a premium jewelry business that sells pendants, chains, rings, and earrings for men. 

This brand’s product photography is minimalistic. Their prime focus is on their designs. So, you will notice clean tight shots with solid backgrounds and warm-toned lighting that help the shopper easily view their products.

![CRAFTD Londond Shopify store](https://cms.dresma.com/uploads/CRAFTD_Londond_Shopify_store_50933c7763.png)

#### [7. Vitaly](https://www.vitalydesign.com/)

Vitaly describes itself as an “experimental design movement”. They sell a wide range of jewelry items including rings, pendants, necklaces, and bracelets.

This brand’s product photography is flawless and gives a rather futuristic vibe. All pictures used on their website have a sense of character to it. Their product images are crisp and clear and match the gold and silver tones of their jewelry, thus tying everything together.

Vitaly also makes use of 360-degree product shots to let the user view the product clearly.

![Vitaly Shopify store](https://cms.dresma.com/uploads/Vitaly_Shopify_store_f711510282.gif)

Jewelry photography ideas from leading Shopify jewelry stores

## Top jewelry photography trends to boost your Instagram

![Top jewelry photography trends to boost your Instagram](https://cms.dresma.com/uploads/Top_jewelry_photography_trends_to_boost_your_Instagram_1d00ccf00c.jpg)

Jewelry photography for Instagram is a lot different from eCommerce platforms. The composition and editing required for Instagram are far more diverse because the content has to have a unique visual appeal to make viewers stop scrolling and view the product. A single image of the jewelry with a white background that works for eCommerce will not do the trick for Instagram. 

So, sellers need to try different approaches to level up their jewelry Instagram feed. Stats are also in favor because 65% of people engage more with visual content on social media. 
 
Keeping up with the trend is what can make it possible. Sellers need to know the type of content their consumers prefer for a targeted approach. It is one of the best ways for guaranteed engagement. Let’s discuss the top jewelry photography trends that every jewelry photographer should explore.

### Latest trends in jewelry photography for Instagram

Following are some of the top trends in jewelry photography that can help you up your Instagram game -

#### 1. Motion imaging

![ezgif.com-gif-maker (4) (1).gif](https://cms.dresma.com/uploads/ezgif_com_gif_maker_4_1_3a4cad85cc.gif)

Consumers are starting to get bored of seeing still product photographs. They want more. Motion imaging refers to a 360-degree view of the product. It highlights the characteristic features of a jewelry piece that helps users differentiate one brand from another.

Motion imaging is not typically the same as videos. It instead creates the illusion of movement. It has become increasingly popular across social media platforms. This type of imaging is preferred now by many eCommerce platforms as well. Motion imaging is going to stay for the long term because the majority of brands are learning ways to incorporate it into their marketing strategy.

#### 2. Authentic/unedited photography

![Authentic jewelry photography](https://cms.dresma.com/uploads/Authentic_jewelry_photography_b1adec0d86.jpg)

Authenticity is one of the most valued traits when it comes to excelling on social media platforms. Viewers on Instagram tend to shy away from edited photographs, especially in an obvious way. However, posting unedited images means that the jewelry photography has to be on-point while capturing the product. It will require more time, investment, and effort in photography. But in the long run, it will yield beneficial outcomes.

Authentic photography is an overarching top jewelry photography trend. It adds a personality to the product that attracts the attention of the viewers. Sellers should avoid over-glamorized representations of their products if they want to grow on Instagram.

#### 3. Object levitation

![Object levitation for jewelry photography](https://cms.dresma.com/uploads/Object_levitation_for_jewelry_photography_beaf73f248.jpg)

Levitation adds a sense of surrealism to the jewelry image. It is currently one of the hottest trends in the market.

Levitation gives jewelry photographs a bit of playful and magical essence. Sellers can incorporate levitation by the use of props or with great editing software. Among other things, levitation in jewelry photography will make your product eye-catching for sure!

#### 4. Diverse models

![Diverse model for jewelry photography](https://cms.dresma.com/uploads/Diverse_model_for_jewelry_photography_ee3b72b4d5.jpg)

Choosing diversity in how you represent your jewelry is imperative to success on social media platforms like Instagram. Brands now prefer models with diverse bodies and face types to showcase their products. Real diverse models give users the feel of the jewelry.

So, instead of finding models that look closest to your audience, embrace the natural human beauty while photographing jewelry on models. 

Remember, less is more. Do less skin texture smoothening, face-tuning, photoshop, and body-resizing. Show how your product will look on real people, on them.

#### 5. Minimalism

![Minimal design for jewelry photography](https://cms.dresma.com/uploads/Minimal_design_for_jewelry_photography_595bca7628.jpg)

Minimalism in jewelry photography represents the idea of creating a self-standing image of the product without the need for excess props, text, or items in the photograph. Minimalism in jewelry photography significantly reduces the distracting elements, driving maximum attention to the jewelry presented.

Monochromatic color palettes are most popular in minimalistic jewelry photography layouts. It makes the jewelry stand out against the background in a stylish way. Such a setup requires careful placement of the product to create high contrast without the use of clashing colors.

#### 6. Videos in product listings

Jewelry photography is not limited to still images anymore. Since online consumers are shopping without physically experiencing the product, they want more details. It is where jewelry videos come in. 

Showcasing jewelry in motion highlights more product details. It also helps users connect with the product and gain a real-like experience.

Videos have been overwhelmingly effective in attracting users to Instagram. It has also enhanced customer conversion rates for many brands. According to a survey, 90% of the customers prefer videos to make purchase decisions. Videos help buyers visualize the jewelry on themselves, which significantly reduces the instances of product return and increases customer satisfaction.

### How to get your Instagram aesthetics on point for your jewelry business?

![How to get your Instagram aesthetics on point for your jewelry business?](https://cms.dresma.com/uploads/How_to_get_your_Instagram_aesthetics_on_point_for_your_jewelry_business_3f63f5e22f.jpg)

In addition to trends, aesthetics on Instagram play an important role in building a brand image. Following are some tips and tricks for taking aesthetic jewelry pictures for social media -

#### • Express your vision

Research is the key to creating Instagram-worthy jewelry pictures. Sellers should understand their audience's hearts. They must also analyze the strategy of their competitive brands and then pick a unique proposition for their product. Based on the need, your Instagram aesthetics can be bright, moody, loud, warm, minimal, cold, etc.

#### • Incorporate lifestyle images

Lifestyle imaging in jewelry photography is the best way to show what your brand is all about. It creates a real-like experience for viewers. It has been a popular approach for boosting revenue for big brands in the market.

#### • Give your audience an insight into the creative process

Sharing what goes on behind the camera help viewers connect with the brand. Sellers should give their audience an insight into the creative process behind creating jewelry photographs. To make it fun, Instagram offers a variety of features that sellers can leverage, like live streams, boomerangs, reels, layout, and much more. It is the best way to grab the short attention spans of potential consumers while they flick through content on Instagram.

#### • Plan your feed

It is an underrated strategy that plays a crucial role in building a brand on Instagram. It is a subtle yet impactful way of increasing traffic and engagement. Sellers should put effort and think seriously into planning the sequence of posts that goes on their Instagram.

Top jewelry photography trends to boost your Instagram

## Tips on how to complete a stellar jewelry photoshoot when on budget

![Tips on how to complete a stellar jewelry photoshoot when on budget](https://cms.dresma.com/uploads/Tips_on_how_to_complete_a_stellar_jewelry_photoshoot_when_on_budget_f905a6e0c0.jpg)

Wondering how to photograph jewelry at home? Or looking for a way to complete a stellar photoshoot when on a budget? We’ve got you! 

While there are expensive tools to get your work done, simpler ways of doing the same things still exist. Let’s discuss how you can have a jewelry photoshoot on budget.
 
However, before we get into it, let's discuss the equipment needed.

### What equipment will you need?

The answer to this question is more straightforward than you think. Look around your house. Do you notice familiar things like books, your cellphone, a window, papers, or satin cloth? You might have a few of these; some you may have to borrow. Now, how can you put these things to use?
 
#### • Smartphone

While DSLRs can get you amazing shots (you can borrow one from a friend. If not, read further), smartphones too can get you good jewelry photos. You will have to adjust the camera focus on your phone and get the correct lighting.
 
#### • Natural light

Speaking of lighting, do you have a window from where good light enters your house? Use that! The golden hours, i.e., sunrise or sunsets, are the best time to photograph jewelry at home. When taking pictures from your phone camera, this light (from the golden hours) will give your jewelry a good effect. You will end up getting some magnificent shots.
 
#### • Books

Have you figured out why we have added books to this list yet? Books make excellent budget-friendly tripods. Stack your books one above the other, make sure your phone is steady, and set a timer before taking your shots.
 
#### • Paper

Papers can be used to remove any unwanted reflections. They also make for unique backgrounds. You can try different colored papers pertaining to your brand's message. You can place these papers underneath or behind your jewelry.
 
#### • Clothes

Satin clothes make unique jewelry backgrounds. You can buy them once and use them repeatedly.

### Jewelry photoshoot on a budget

Now, let's discuss some tips on how to get an impressive jewelry photoshoot on a budget -

#### 1. Find the right light

![Good lighting for jewelry photography](https://cms.dresma.com/uploads/Good_lighting_for_jewelry_photography_a2e298a907.jpg)

The natural light source is the most budget-friendly light source there is. Hear me out on this one. The light during sunrise or sunset works the best for light jewelry photography.
 
Suppose you are shooting for dark jewelry photography. In that case, you can invest in the essential minimal tools such as
 
- Speed-lights ([Buy on Amazon](https://www.amazon.com/gp/product/B06X1FBC3F/ref=as_li_tl?ie=UTF8&tag=prophotopstud-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B06X1FBC3F&linkId=c01f0b3ea1c3568e302b0f09a8788b71))
- Shooting cone
- Dazzler LED Lights (if you are using moonlighting) - [Buy on Amazon](https://www.amazon.com/gp/product/B0725RDTLK/ref=as_li_tl?ie=UTF8&tag=prophotopstud-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B0725RDTLK&linkId=caedc0166d8972aa9261e682eff9ac23)
- Light diffusers ([Buy on Amazon](https://www.amazon.com/gp/product/B00WVGN5H6/ref=as_li_tl?ie=UTF8&tag=prophotopstud-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00WVGN5H6&linkId=b9560cd9da5bca1d2709ac67d63c2dee))
 
All of these will together cost about $500. It is worth it if you use this equipment in the long run. Or else, hiring a product photographer will be cheaper than investing in jewelry photography equipment.

#### 2. Focus your camera lens

When choosing a smartphone, choose one that has a good focus. You can also borrow one from a friend or a family member. Jewelry photography is all about focusing on minor details. Hence, choose a smartphone camera with a macro lens to help you focus on your product details.

You can consider getting a good DSLR lens if you have the budget. Nikon lens from Amazon is a good deal ([Buy on Amazon](https://www.amazon.com/gp/product/B00G6K4TXC/ref=as_li_tl?ie=UTF8&tag=prophotopstud-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B00G6K4TXC&linkId=1f41859538732a207e22b7a1b23b3c6a&th=1)).

#### 3. Get creative with props

![Fabric background for jewelry photography](https://cms.dresma.com/uploads/Fabric_background_for_jewelry_photography_b06684be0d.jpg)

You will find so many budget-friendly items around the house you will be surprised! See if you have the following things in your home: fancy tiles, mirrors, marble boxes, vases, and satin cloth. If you don’t have any of these items, you can go on a shopping spree!

#### 4. Use a Tripod

After arranging your lighting, getting the best smartphone for a perfect shot, and getting all your props in place, you need to ensure you are at least getting steady shots.
 
As we mentioned above, you can use a stack of books and place your phone on it (you can use some heavy object to keep on either side of your phone to keep it steady). Investing in a tripod for the long run is a good idea ([Buy on Amazon](https://www.amazon.com/gp/product/B003WKOENO/ref=as_li_tl?ie=UTF8&tag=prophotopstud-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B003WKOENO&linkId=769426da373a20326f40eb7149e66bda)).

#### 5. The background matters

![Background for jewelry photography](https://cms.dresma.com/uploads/Background_for_jewelry_photography_e1bdfd1617.jpg)

The background is an integral part of jewelry photography. It sets the tone and story of the entire image.
 
Light background colors signify play, joy, and elegance. Dark backgrounds represent luxury, minimalism, and elegance. However, no matter your brand's message, you can choose from various options.

#### 6. Prepare and style

![Jewelry background options - DoMyShoot blog](https://cms.dresma.com/uploads/Jewelry_background_options_Do_My_Shoot_blog_7598e6ff44.jpg)

It is about trial and experimentation when it comes to styling your product. There is no one-size-fits-all. Choose your background, get your props ready, and lighting set.
 
Being ready beforehand, especially when using natural light, is essential. You don’t want to miss out on the peak hours!
 
Keep your jewelry polished and ready beforehand. Use cotton gloves to avoid leaving fingerprints. If you are using a DSLR, these minor details will be evident.

#### 7. Reflections and angles

![Jewelry reflection background - DoMyShoot blog](https://cms.dresma.com/uploads/Jewelry_reflection_background_Do_My_Shoot_blog_c789615d55.jpg)

Photographing metals and jewels together can be a task because you will get a reflection from metals. You can have an overhead light over your metal product to avoid this.
 
The next thing to do is take pictures of the same object from different angles. Many sites allow you to have not one but multiple images of the same product. This is so that the buyer understands what the product will look like after purchase.
 
If your site allows you to have multiple images, make full use of these spaces.

#### 8. Final editing

![Jewelry backgrounds to try](https://cms.dresma.com/uploads/Jewelry_backgrounds_to_try_8d4f9950e8.jpg)

Once you have chosen your props, background, and lighting and taken some fantastic pictures of your jewelry, the next step is editing these images.
 
Editing your product images is a work of art. You can outsource this task or take the time and learn this. Initially, like learning any new skill, learning editing will take time. But once you understand your way around, it will come naturally to you.
 
Editing your images will enhance the photograph, and your product's primary features will pop out.

Tips on how to complete a stellar jewelry photoshoot when on budget

## DoMyShoot - An easier way to boost your jewelry photography

![DoMyShooot app screen](https://cms.dresma.com/uploads/Do_My_Shooot_app_screen_009777039a.jpg)

This jewelry photography guide talked about the best backgrounds, creative props, styling inspiration, social media trends, and tips for a budget photoshoot in jewelry photography.

While we hope you use these tips and tricks to give a boost to your jewelry photography, you should also be aware that there’s an easy way out if you do not want to go through the hassle of doing it all by yourself.

[DoMyShoot](https://www.domyshoot.com) is a user-friendly eCommerce product photography app that allows online sellers like you to get high-quality product photos in a matter of hours as opposed to days and weeks.

You can use this app to click product photos and the app will take care of the rest. It will automatically - 

- Remove image backgrounds
- Enhance image quality
- Suggest attractive image backdrops

DoMyShoot offers a reliable alternative for creating high-quality jewelry images in no time. This AI-powered solution also powers large-scale visual creation.

If this interests you, [get in touch with us](https://www.domyshoot.com/contact). We’ll help you figure out how DoMyShoot can simplify your product photography workflow.

DoMyShoot - An easier way to boost your jewelry photography

## FAQs

![Jewelry background - DoMyShoot blog](https://cms.dresma.com/uploads/Jewelry_background_Do_My_Shoot_blog_4ef25ecfbb.jpg)

Q. How do you photograph jewelry at home?
A. 
- Use a mirrorless DSLR camera
- A tripod stand to avoid taking shaky images
- Make sure your jewelry is well-lit
- Set your camera in the correct aperture
- Take a good snap from different angles
 
Q. Which is the best lighting for jewelry photography?
A. Soft lighting is the best for jewelry photoshoots. You can diffuse artificial light to get the best-quality images.
 
Q. How to photograph jewelry outside?
A. For shooting outside, make sure the sunlight is behind the camera and not in front of the camera. Also, avoid shooting in direct sunlight. You can choose a shaded area to take outdoor jewelry photoshoots.

Q. How do you avoid reflection in jewelry photography? 
A. Try placing a piece of paper at the bottom and around your camera. This can help block reflections and bounce more light towards your subject.

Q. How do you photograph jewelry on a white background?
A. Ensure you have lamps or your preferred artificial lights at the side and the top of your jewelry and all the other lights off. Place your camera directly in the front of your jewelry piece. Keep your product closer to the background to avoid shadows.

Q. How to hold the jewelry in place during photography?
A. Prop wax or white putty is best to hold the jewelry in place during photography.
 
Q. How do photographers stage jewelry for photography?
A. The best way to stage jewelry in photography is to shoot it against a white background. It provides minimum hindrance and distractions.
 
Q. What is the best way to do jewelry photography?
A. The ideal way to do jewelry photography is to use professional equipment. It ensures the best-quality jewelry images without any reflections or smudges.
 
Q. How to photograph shiny jewelry?
A. The best way to photograph shiny jewelry is to use a mirrorless DSLR camera.

Q. Why is product photography important for your jewelry business?
A. Over 75% of online buyers rely on product shots to make a decision.

Great product photography helps you, as a brand, build trust and boost conversion rates. But simply using any plain picture will not help you. You need to go out and beyond to create an extension of your brand story. Today, we live in an era of social media that is obsessed with great visuals. 

Q. How helpful is competitor analysis in producing better jewelry photography ideas?
A. Jack Ma, the founder of Alibaba Group says “You should learn from your competitor, but never copy. Copy and you die”.

This applies to all domains of eCommerce, your online jewelry business included. So, while brainstorming about your jewelry photography ideas, it is great to look for inspiration and understand what your competitors are doing. But it is also equally important to not simply rip off these ideas either.

Q. How do you take aesthetic pictures of jewelry?
A. Just taking flat lay pictures of your jewelry products will not make the cut. To get noticed, among various other commendable competitors, your product photography needs to speak for itself!

You can create mood boards and invoke emotion through your pictures.

![Jewelry background - DoMyShoot blog](https://cms.dresma.com/uploads/Jewelry_background_Do_My_Shoot_blog_4c12c4f5a3.jpg)

Q. Which tools can be used for social media jewelry photography?
A. A mirrorless DSLR camera is the best equipment for jewelry photography. However, these days, smartphones can do a pretty good job as well.
 
Q. What are the required camera settings for jewelry photography?
A. Camera aperture between 16 to 22 is ideal for jewelry photography, based on the type of stone used in the jewelry piece.
 
Q. How to edit jewelry images for Instagram?
A. Instagram offers a variety of filters and features that jewelry photographers can use for editing. However, they should focus on getting the brightness, contrast, color, and white balance correct for jewelry pieces to avoid unwanted reflections and sparkle in the final image.
 
Q. Which photo angle should be preferred in jewelry photography?
A. Sellers should try photographing their jewelry pieces from all possible angles to give the viewers as much information as possible.

Q. How do you photograph jewelry with your phone?
A. Use natural light, buy a tripod to ensure you get steady images, and avoid using the flashlight. Use a macro lens camera to focus on the minor details of your jewelry.
 
Q. How do you photograph jewelry in a lightbox?
A. Ensure you have lighting come on from three different sides. That is from the front and the sides. Place your jewelry in the lightbox and position your smartphone in front of the lightbox. Get clicking!
 
Q. What aperture is best for jewelry photography?
A. An aperture between 16 and 22 works well, especially while shooting for rings and small jewelry to get sharper images.
 
Q. How can you add sparkle to gemstones and diamonds?
A. Avoid using chemicals to clean your jewelry. Mild shampoo or glass cleaner will work just fine, among other options.

Jewelry Photography Guide- DoMyShoot.pdf

The Definitive Guide on How to Ace Your Jewelry Photography

Guide

Tis' the most wonderful time of the year!

The holiday season is right around the corner and it’s the highlight of the year for sellers and shoppers alike (and rightfully so). While customers look for exciting deals and discounts, sellers look forward to improved sales.

However, there’s a difference. While for most of us, the holiday season is the long-awaited chance to unwind, relax, and enjoy with our families, for retailers, it's the complete opposite. 

That’s because it’s the most critical time of the year for retailers. As we embark on one festival after the other (Halloween, Black Friday, Thanksgiving, Christmas, Hanukkah, New Year, and more), retailers look forward to making a good chunk of their yearly revenue during this time period. The holiday eCommerce season sales can often make or break the whole retail year.

For smaller businesses, the holiday season sales are even more critical as they solely depend on it to stay afloat.

Moreover, during this time of the year, consumers are eager to spend money on some holiday cheer. So, you should use that to your advantage and be prepared to offer customers what they are looking for.

In this holiday eCommerce selling guide, we are going to talk about all aspects of how you can prepare your store for the holiday season and maximize your profits.

Let's get started.


## Table of contents
This guide will talk about the following -

- Predicting the upcoming holiday season.
- Key dates for the holiday season 2022.
- Your 5-step checklist to prepare for the holiday season.
- A systematic action plan for the holiday season.
- 10 pro tips for a stellar product listing.
- Photography trends to keep an eye out on.
- Win the 2022 holiday season with DoMyShoot.
- FAQs


## Predicting the upcoming holiday season sale

![sale statistics presentation with chart](https://cms.dresma.com/uploads/sale_statistics_presentation_with_chart_7dd2d41004.jpg)
[Source: Freepik](https://www.freepik.com/free-photo/flat-lay-statistics-presentation-with-chart_15858079.htm#query=stats&position=0&from_view=search&track=sph)

Despite the economic uncertainty and the current geopolitical scenario, shoppers in the US are looking forward to spending money during the holidays. Let's have a look at a few numbers that highlight the expectations for this year’s holiday season sale -

- After 3 years of suppressed behavior due to the Covid-19 pandemic, shoppers are primed to go all out to celebrate the holidays. For the first holiday season sale since the pandemic, US shoppers are feeling bright and cheery for the holiday season. As per McKinsey, 55% of respondents in the US say that they are excited about holiday shopping.

- As per the 2022 Holiday Shipping Forecast report by Adobe, the eCommerce holiday season online spending is expected to drive $209.7 billion this year.

- As per NPD's Holiday Retail Outlook, consumers are less concerned about Covid-19 as 40% of consumers plan to travel and celebrate the holidays with family and friends. This would lead to increased purchase intent for clothing, jewelry, and smartwatches.

- On average, consumers plan to spend $760 on holiday shopping this year. This is higher than 2020 ($691) but below 2021 ($785).

- Half of the consumers plan to start shopping earlier than usual this year, before the Thanksgiving holiday.

- As per National Retail Federation, this year 46% of holiday shoppers are planning to complete their holiday shopping before November.

- Despite the inflation concerns, 62% of holiday shoppers agree that it's important to spend on holiday gifts.

- 56% of customers will prefer online channels for making their holiday purchases.

- Nearly 40%  of US consumers in the young and high-income group are ready to splurge this holiday season.

![Holiday sale statistics](https://cms.dresma.com/uploads/Holiday_sale_statistics_2210ab7c3f.jpg)
Source: [National Retail Federation](https://nrf.com/topics/holiday-and-seasonal-trends/winter-holidays)

- In 2021, nearly [180 million](https://nrf.com/media-center/press-releases/nearly-180-million-shop-over-thanksgiving-holiday-weekend) Americans shopped during the 5-day Thanksgiving Holiday weekend.

- As per Salesforce, the online sales in November and December will reach $1.12 trillion worldwide and $265 billion in the US.

- Although sales will only increase by 3% in the US, they will remain well above pre-pandemic levels with a 61%  increase in sales in the US compared to 2019.

- 60% of eCommerce holiday shoppers will seek out sustainable products. 

- Given the current inflationary environment, 72% of consumers expect to pay more for gifts this year. Hence they are looking for value purchases, with 44% of US shoppers seeking coupons, promotions, and discounts.

- Online purchases through smartphones are expected to generate $86 billion in revenue, representing 42% of all online holiday spending.

- As per LivePerson, conversational AI platforms will power this year's holiday shopping, with global retailers expected to spend $7.4 billion on AI this year.

With that, one could make out that while the economic uncertainty would have an impact on this year’s holiday sales, the retailers who offer value and quality have a massive opportunity on their hands to enjoy a profitable holiday season. 


Predicting the upcoming holiday season sale

## Key dates for the holiday season sale 2022

As we approach the golden quarter, it's important for eCommerce businesses to plan ahead. Therefore retailers must keep a finger on the pulse and be aware of all the major events that might influence consumer buying habits.

So, for all the busy brand owners, eCommerce sellers, and online retailers, here are the most important dates for the 2022 holiday season sale -

![Important holiday season sale date](https://cms.dresma.com/uploads/Important_holiday_season_sale_date_5ba32ffa33.png)

Make sure you mark these important dates on your calendar and start preparing for the holiday season in advance.

That said, let's have a look at the holiday prep checklist.



Key dates for the holiday season sale 2022

## Your 5-step checklist to prepare for the holiday season

Let's look at the step-by-step process of preparing your eCommerce store for the holiday season. To stay ahead of your competition and make the most out of this year's holiday season sale, you need to address the following -

### Step 1 - Prepare your website for the incoming traffic

![Prepare website for the incoming traffic](https://cms.dresma.com/uploads/Prepare_website_for_the_incoming_traffic_6a30115a74.jpeg)
Source: [freepik](https://www.freepik.com/free-photo/business-woman-is-working-online-traing-reply-customer-home-office-packaging-wall_7957185.htm#query=ecommerce%20website&position=36&from_view=search&track=sph)

The first and the most important step is to ensure that your website is ready for the eCommerce holiday season. During the peak shopping days, there would inevitably be huge traffic on your website. At such a pivotal time, there's nothing worse than experiencing a website outage. So, you need to prepare for the incoming traffic. 

Here are a few best practices to go through before the big day - 

- Ensure your website inventory is stocked. To give customers a great shopping experience, avoid long wait times and out-of-stock scenarios.

- Work beforehand on the speed and security of your online store. The page load speed directly relates to revenue.This is why you must ensure that your web infrastructure has the scalability and stability to handle increased traffic demand. Check with your hosting provider to know how prepared your website is for the traffic rush.

- Have a look at your third-party integrations and ensure that they are up-to-date. You should also test them to make sure they can handle the load during peak hours. Any issues with a third-party integration can slow down your website, hampering user experience.

### Step 2 - Create a hassle-free customer experience

To give your customers a great user experience, you need to cater your website to their specific needs. Since shoppers these days want to get to their desired products as quickly and easily as possible, you need to ensure your online store is up to the job.

Let’s look at a few ways you can update your website to offer an excellent customer experience -

- Test the speed of your website and make sure your site is fast. For the majority of customers, slow page speeds affect their purchase decision. Therefore, you must work with your tech team to ensure quick loading times for every element of your website. Perform speed testing if needed.

- Take your online storefront experience to the next level by working on the visual aspects of your website. Update your website with new themes, add relevant aesthetic elements, and holiday-centric product photos. 
Pro tip: To simplify the process of getting high-quality holiday-themed product photos, you can take the help of advanced tools like DoMyShoot.

- While the visual appeal is important, it must not come at the cost of user experience. So, make sure that your site is easy to navigate and doesn’t feel overwhelming to new customers.

- Moreover, make sure to optimize your site for mobile devices since more than half of all internet traffic comes from mobile devices.

- Send push notifications to users in case of cart abandonment. Remind customers about the products they left in the cart with an intention of convincing them to complete the purchase. As per some reports, abandoned cart notifications/emails have excellent conversion rates.

- Adopt a specific merchandising strategy. Good merchandising should convince customers to buy a product they want and also suggest upsell or  cross-sell opportunities. So, display product bundles or top-selling items or seasonal items that are likely to get more sales. A well-implemented merchandising strategy can also help reduce cart abandonment.
Also, consider how to display these products on your website. You can create holiday-specific categories in your navigation or create menus that organize gifts in a single place.

- Personalize the shopping experience for your customers. For nearly 89% of marketers in the US, personalization resulted in an increase in revenue.
This is why you must analyze user behavior and customer data to surface relevant products, encouraging customers to make a purchase. [Amazon](https://dresma.ai/5-ways-amazon-uses-ai-in-ecommerce-to-drive-sales/#:~:text=1.%20AI%2Dpowered%20product%20recommendations) does a great job of personalizing product recommendations.

- Make it easier for customers to find what they need. This is in line with the personalization efforts we talked about. Make sure to improve your on-site search so that the search results return accurate products, helping customers find exactly what they are looking for.

- Optimize the checkout process, making the process as seamless for the customer as possible. This can be done by using a single-page checkout, offering customers multiple payment options, letting users select their preferred shipping option, or offering shoppers shipping insurance. These small steps can go a long way in making the checkout process easier for online shoppers.

### Step 3 - Offer customers easy shipping and fulfillment options

![Holiday sale offer](https://cms.dresma.com/uploads/Holiday_sale_offer_78ff1bddf4.jpg)
Source: [freepik](https://www.freepik.com/free-photo/3d-illustration-smartphone-with-store-screen-with-gift-boxes-side_12830210.htm#query=ecommerce%20website&position=39&from_view=search&track=sph)

A key part of delivering a great customer experience is to ensure proper shipping and order fulfillment. Let's look at a few ways you can delight your customers with shipping and fulfillment options - 

- Expand your sales channels and connect these channels together for a seamless experience.

- Determine and finalize the shipping process. Choose whether you want to handle shipping and fulfillment in-house or want to outsource it to a third-party provider. 

- Use automation and software to automate the basic shipping tasks, allowing you to focus on other more important things.

- Another small step you can take to delight customers is to create a memorable packaging and unboxing experience. You can also tell your brand story by strategically using product packaging. While websites, email, and social media have their importance, there is no denying the power of physically seeing and reading a message. Creative packaging can go a long way in creating a better customer experience.

- You can add festive touches to the packaging, give branded goodies to elevate the unboxing experience, use holiday-themed boxes, incorporate QR codes, include a personal message, or share a personal video message. All this would make the unboxing more exciting for customers.

- Don't forget about tracking as well. Customers like to receive real-time updates about their orders after making a purchase. So make sure to offer this functionality.

- Make sure to have a clear return policy. Having a strict return policy means there would always be a risk of losing customers.

Consumers often go back to brands that make returns and exchanges as seamless as possible. During the holiday eCommerce season, be a little more flexible for the convenience of your customers in product returns.

### Step 4 - Work on strategic marketing and promotion

![strategic marketing and promotion](https://cms.dresma.com/uploads/strategic_marketing_and_promotion_b43b40e5c5.jpg)
Source: [freepik](https://www.freepik.com/free-photo/social-media-instagram-digital-marketing-concept-3d-rendering_13944703.htm#query=marketing&position=22&from_view=search&track=sph)

A lot of unexpected things can happen during the peak sale season. Therefore, it's important to optimize your store and be ready with promotional strategies before the big holiday spending periods.

Here are some tips to help you work on your holiday marketing and promotions - 

- Plan ahead and start early. Since marketing is a long-term game, you must be prepared long before your customers are even thinking of shopping for the holidays. Start working on your SEO well in advance as it takes time to build domain authority and generate organic traffic.

- Use promotional strategies to engage customers. Maybe consider using gift cards to upsell at checkout, offer seasonal services like gift wrapping, or give limited-time deals to add urgency. You can also plan holiday contests and giveaways as a way to increase customer engagement. 
You can look at creating a loyalty program, where customers can get extra rewards for purchasing from your brand.

- Integrate your marketing and ensure all your marketing pieces like social media content, blog posts, video content, etc are in place. Plan and strategize the marketing efforts in advance to avoid last-minute delays.

- Use paid advertising to boost your brand in a saturated market. You can use Facebook, Instagram, and Google ads to help your eCommerce store drive traffic during the holiday season.

- Plan your email strategy. If you have specific holiday discounts or sales going on, use promotional emails to let your customers know about these deals. Use automated email features to capture the attention of your customers beforehand.

### Step 5 - Ramp up your customer service

![Ramp up your customer service](https://cms.dresma.com/uploads/Ramp_up_your_customer_service_02e242ff26.jpg)
Source: [freepik](https://www.freepik.com/free-photo/portrait-woman-customer-service-worker_9722718.htm#query=customer%20service&position=11&from_view=search&track=sph)

You must be prepared to offer adequate support to customers during the holiday season. Here are a few tips to help you improve your customer support -

- A crashed website could be a nightmare during the holiday season. So, make sure your site is well-prepared to handle the increased traffic. Make sure your online store has 24/7 global support, security features, and excellent uptime.
For added peace of mind, consider creating backups for your website. You can also use various tools to automatically back up your store.

- Develop a strong customer service plan. You must be prepared to handle all customer concerns and queries, making information readily available. Consider having a dedicated support team. A positive customer support experience can go a long way in building loyal customers.

- Make it easy to find your contact information. This can enhance customers’ trust in your brand. Creating an FAQ page is another excellent idea. This not only offers quick answers but also lightens the load on your customer service team.

- Make an effort to ask for feedback from your customers. You can also incentivize your customers to leave reviews or share feedback. Social proof can be vital for success. In addition, it helps you improve your products and services.


Your 5-step checklist to prepare for the holiday season

## Systematic action plan for the eCommerce holiday season

We talked about the step-by-step checklist that you should follow to prepare your store for the holiday season. Now, let's have a look at the specific strategy you can follow to boost sales and make the most of the upcoming holiday season - 

### Before 15th November - Sort out the basics

Before the holiday season kicks in, you should have sorted the following - 

- Your inventory and stock levels - Make sure you have enough inventory to cover anticipated sales for the entire holiday season. If you offer Fulfillment by Amazon (FBA), ensure that you meet all FBA inventory requirements beforehand.

- Holiday offers and bundles - Be prepared by deciding the bundles and offers you are going to offer during the holiday season.

- Marketing content - Ensure that your marketing content for the holiday season is ready before November. Optimize your photos and videos, update your website copy, add keywords to your product listings, and update the website theme.

- Product pages - Late October is a good time to run split tests on your product pages.

- Lighting deals - Get your deals organized and scheduled by October-end, even if you plan to run them in December.

### November 15th to December 15th - Get on your marketing game

After laying the groundwork, you must boost your marketing efforts. You shouldn't leave your sales to chance or wait for organic traffic. Since your competitors would be investing heavily in marketing, you should do the same.

Let's look at some strategies you can follow during this period to crank up the marketing - 

- Push low-performing items - You can do this by reducing the prices slightly or running promotions on slow items. These items can also be bundled together with top sellers and deliver more value at higher margins. 

- Monitor the competition - Be proactive in keeping an eye out on your competition and respond with price changes in real-time to avoid losing out on customers.

- Manage your orders - Facing out-of-stock scenarios can impact customer experience. So ensure that you are on top of things and deliver products quickly to customers.

### December 15th to 1st January - Prepare for the last-minute shopping spree

While fatigue often sets in by the time December rolls around, it's not the end of the sales season. Usually, sales pick up between the 15th and 25th of December as last-minute shopping sprees pick up. People also shop for the New Year during this period.

Here are a few holiday selling tips to help you make the most out of this period - 

- Don't stop your ads - Mid-December is a great time to push for brand awareness to reach more customers. Since you'd have run spit test campaigns during October, the data would have given you insights on how to confidently boost your paid ad campaigns. Using optimized listings, video ads, and targeted paid campaigns will significantly increase your customer base during this period.

- Review inventory - Regularly check up on your inventory for depleting stock levels.

- Start planning for the next year - By this time, you can also start sending stocks for the next year to the warehouses. January can also be the time to analyze sales and use some of the money earned for new product launches for the next year. 



Systematic action plan for the eCommerce holiday season

## 10 pro tips for a stellar product listing

![10 pro tips for a stellar product listing](https://cms.dresma.com/uploads/10_pro_tips_for_a_stellar_product_listing_3dfb961f12.jpeg)
Source: [Skubana](https://www.skubana.com/blog/amazon-listings)

Now, let us share with you a few pro tips to prepare your product listing for the eCommerce holiday season -

1. Use rich media (high-quality product photos and videos) - High-quality product photos can not only help you stand apart from the competition but also make an impact by telling your brand story. Since product visuals are the first thing customers notice, you must ensure that they give customers a good sense of your product.

Tip: You can use tools like [DoMyShoot](http://www.domyshoot.com) to get professional-quality product photos in no time.

2. Follow the latest photography trends - Since the market trends for product photography are ever-changing, you must work on identifying and adopting those in your product photos. This would give a distinct visual appeal to your products and associate your brand with quality.

3. Leverage user-generated content (UGC) - It's a great way to engage with customers and build relatability with your brand. When your potential customers see other people trying your products, it helps build trust.

4. Reflect the holiday spirit through your landing pages - Making the effort of decorating your online store for the festival season would reap significant rewards for your sales. Without completely redesigning the website, you can add small visual tweaks like festive banners, holiday elements, attractive fonts, bright colors, widgets, animations, snow-themed graphics, etc. A well-designed holiday-themed website can help you capture more leads.


When selling on a third-party marketplace, you can use holiday-themed product photos to reflect the holiday spirit. 

5. Optimize your product titles - Your product titles are the most important since they are one of the first things people see when they search for a product. So, to appear in the right search results, it's important to prioritize relevant information. 

As a best practice, start by mentioning the brand, followed by feature, material, the key ingredient, product type, model number, size, package count, color, and flavor. You should also integrate keywords into your product title.

6. Leverage product descriptions to rank higher - You can boost the visibility and searchability of your products on third-party marketplaces by adding appropriate keywords in your product descriptions. Figure out what your target audience would search for and then add a related description.

7. Accentuate your unique selling points with product photos - Professional product photography can also be used as a means to highlight the unique selling points of your products. You can accentuate the features that make your product stand out among other products in the market.

8. Earn positive reviews - Most online marketplaces rank products with better positive reviews at the top of search results. Therefore, to get your product listing on top, make sure to earn as many positive reviews for your product as possible. You can also reach out to your happy customers and invite them to leave product reviews.

9. Include infographics in your product listing - While your hero image helps customers see your product, including an infographic would help them understand its utility. Infographics can present data in a visually compelling way and also help highlight other key features of the product or dimensions.

10. Optimize the title length for mobile - Keep in mind how the product title would appear on a smartphone and then edit it accordingly. Mobile devices usually display only 80 characters, so make sure the first 80 characters present the most important information first.




10 pro tips for a stellar product listing

## Photography trends to keep an eye out on

The importance of having high-quality product photos in your product listing cannot be overstated. To help you stay ahead of the curve, we will share product photography trends that you should keep an eye on. You can then choose to utilize some of these trends in your online catalog to create attractive and exceptional photographs.

### 1. 360-degree product photography

![360-degree product photography](https://cms.dresma.com/uploads/360_degree_product_photography_393c0af59e.gif)
Source: [Peter Hazelnut Photography](https://www.peterhazelnut.com/360-2/)

Also known as spin photography, 360-degree photography offers the most efficient and elegant way to showcase your products. It allows customers to evaluate your product from all angles similar to holding it in their hands.

It offers multiple benefits like increased engagement, giving customers confidence in the products they are buying, and increased sales.

### 2. Levitating products

![Levitating products](https://cms.dresma.com/uploads/Levitating_products_c01a9b73bd.jpg)
Source: [SLR Lounge](https://www.slrlounge.com/product-photography-how-i-shot-it-adidas-shoe/)

Levitation in product photography adds a sense of surrealism, giving your products a playful and magical essence. This can be done either using a prop like a thread or through editing software.

### 3. Minimalism

![Minimalist product photography](https://cms.dresma.com/uploads/Minimalist_product_photography_ad19aeb452.jpeg)
Source: [Cliik Studios](https://cliikstudios.co.uk/the-benefits-of-minimalism-in-product-photography/)

The idea behind minimalist product photography is to create images that focus on the main product without having any distracting elements in the background. You can use a monochromatic color palette to make your product stand out with a touch of stylish expression.

### 4. Geometric shapes

![Use of geometric shapes in product photography](https://cms.dresma.com/uploads/Use_of_geometric_shapes_in_product_photography_984b2f3bc8.jpg)
Source: [freepik](https://www.freepik.com/free-photo/luxury-purple-color-cylinder-pedestal-podium-product-presentation-3d-rendering_21982690.htm#query=product%20photography&position=26&from_view=search&track=sph)

Incorporating geometric shapes into your product photography is a great amalgamation of practicality and artistry. It allows you to create a unique perspective within the frame while also telling a story with a few simple lines.

### 5. Repetitive elements

![Repetition-product-photography.](https://cms.dresma.com/uploads/repetition_product_photography_0d0d90d1ae.jpeg)
Source: [Shotkit](https://shotkit.com/repetition-photography/)

The use of repetitive elements in product photography is an attention-grabbing feature that is widely used these days. It looks impressive when used to make a pattern of products, offering stunning product photography.

### 6. Diverse models

![Diverse model photography](https://cms.dresma.com/uploads/Diverse_model_photography_a171bd089b.jpeg)
Source: [Pro Photo Studio](https://www.prophotostudio.net/marketing/online-business-marketing/how-to-increase-your-product-sales-using-professionals-models/)

Brands are now increasingly working with models who look similar to their target audience. Moreover, customers also prefer seeing more diversity as they want to know how a product actually looks on someone similar to them.

### 7. Vertical mobile-ready images

As mobile commerce is growing, brands are adapting accordingly. Since the majority of people now use smartphones for online shopping, product photos are increasingly being shot, edited, and optimized for vertical viewing on a smartphone screen.

### 8. Modern colorful backgrounds

![Modern colorful backgrounds](https://cms.dresma.com/uploads/Modern_colorful_backgrounds_b56e4536f6.jpg)
Source: [Cut Out Bees](https://cutoutbees.com/perfect-background-for-product-photography/)

Colorful backgrounds in eCommerce product photos make the result even more appealing and impressive. Vibrant colors are now widely used in modern photography to attract customers. Such photos are full of optimism and energy.

### 9. Monochrome colors

![Monochrome colors product photograpgy](https://cms.dresma.com/uploads/Monochrome_colors_product_photograpgy_b383ceef56.jpeg)
Source: [PetaPixel](https://petapixel.com/2017/03/13/5-professional-product-photography-tips/)

This is similar to the minimalism trend. The monochrome colors contribute to making the product photos cleaner. It helps keep the focus on the product, giving the photos a minimal design.

### 10. Authentic images

An overarching product photography trend is unedited/authentic images. It involves real landscapes, real elements, and real scenes. Since customers are tired of seeing over-edited staged photographs, they are looking forward to more authentic images. When using such photographs in your product listing, make sure to show some personality and showcase your product in a setting where it's meant to be used.


Photography trends to keep an eye out on

## Win the 2022 holiday season sale with DoMyShoot

The 2022 holiday season sale is expected to be extremely profitable for online retailers. However, with so much competition around, only those will succeed who would deliver value and quality to customers.
That is why we created this guide so that it can be a handy tool for sellers like you.

In this guide, we talked in detail about the various steps you can take to prepare your online store for the eCommerce holiday season. We shared predictions for the holiday season along with the holiday calendar, a preparation checklist, an action plan, some pro tips for product listing, and key trends for product photos.

We hope the guide delivers value in helping you optimize your store for the holiday season and get ahead of your competitors. 

Another aspect that can be a big differentiator during the holiday season sale is the product visuals. Since product photos are the first thing customers notice, it’s imperative that they are of high quality.

However, getting such photos can be a time-consuming and expensive affair. This is especially true for small retailers and businesses that do not have deep pockets to spend on hiring professional photographers.

This is exactly the pain point DoMyShoot aims to solve. This product photography app makes it easy for online sellers to get high-quality product photos without breaking the bank.

The app can - 

- Easily create holiday-themed lifestyle photos
- Customize product photos with different holiday-centric backgrounds
- Automatically adhere to different marketplace guidelines 

This and much more.

So, if you want to take your product visuals to the next level then DoMyShoot is here to help.

###### Interested in trying out the app? [Request a demo today!](https://www.domyshoot.com/contact)

Win the 2022 holiday season sale with DoMyShoot

## FAQs

#### Q. When does the eCommerce holiday season start in the US?
A. In the United States, the holiday season is considered to begin the day after Thanksgiving and end after New Year’s day. So, for 2022, the holiday season will begin on 24th November and end on 1st January.

#### Q. Which holiday has the most sales?
A. In terms of consumer retail spending, each year Christmas witnesses the highest sales in the US.

#### Q. What are the biggest sale days of the year in the US?
A. Christmas and Halloween as the biggest sale days of the year in the US.

#### Q. How can I boost my holiday season sales?
A. To boost your holiday sales, make sure you are well prepared by following some best practices like: 
- Getting your inventory ready
- Preparing your website for incoming traffic
- Offering an excellent user experience
- Optimizing the checkout process
- Offering easy shipping and fulfillment
- Boosting your marketing and promotion
- Ramping up customer service

#### Q. What are the most popular gifts during the holiday season sale?
A. The most popular and top-selling gifts during the holiday season are - 
- Toys
- Video games
- Electronics
- Camera & photography products
- Books
- Home and kitchen products
- Clothing, shoes, and Jewelry

#### Q. Do sales drop after Christmas?
A. Yes, for most businesses, sales usually drop after Christmas as people take a break from shopping near the end of the holiday season sale.

#### Q. When does Black Friday Sale start?
A. The Black Friday sale falls the day after Thanksgiving. This means, for 2022, the Black Friday sale will be on 25th November. However, most Black Friday sales kick off days or even weeks before the official Black Friday date.

#### Q. When does the Cyber Monday sale start?
A. The Cyber Monday sale falls on the first Monday after Black Friday. So, in 2022, the Cyber Monday sale will be on 28th November.

#### Q. How can I get product images for my website?
A. There are two major ways - either you can hire a professional photographer to click photos or you can take the DIY route and click photos by yourself.

However, these days, you can also take the help of apps like [DoMyShoot](http://www.domyshoot.com) to simplify product photography for you and get high-quality photos in no time.

#### Q. How do I get product images for eCommerce?
A. You can use specialized product photography apps like DoMyShoot that help you get pro-quality product images for your eCommerce store using nothing but your smartphone camera.

#### Q. How do small businesses take product photos?
A. Due to a lack of budget, small businesses often rely on DIY product photography. However, an efficient and cost-effective substitute for it can be DoMyShoot, which is a product photography app that aims to help small sellers and businesses get quality product photos without breaking the bank. 

#### Q. How much should I pay for product photos?
A. If you hire a professional to complete your photoshoot, you can expect to pay them anywhere between $100 to $300 per hour. However, if you choose to go with the DoMyShoot product photography app then you can get product images at the cost of [$1 per image.](https://www.domyshoot.com)

#### Q. What is the peak sale season?
A. The time of year during November and December is often the peak sale season of the year.

#### Q. What are the biggest shopping days of the year?
A. The following are the biggest shopping days of 2022 -
- Valentine’s Day (February 14)
- Mother’s Day (May 8)
- Back to School (August – September)
- Thanksgiving and Black Friday (November 24 & 25)
- Cyber Monday (November 28)
- Panic Saturday (December 17)

#### Q. Which is the best platform to sell online in the US?
A. The best platform to sell online in the US depends on your specific goals. However, for this eCommerce holiday season, these are the top 5 marketplaces where you can consider selling your products - 
1. Amazon
2. Etsy
3. Walmart Marketplace
4. eBay
5. Wayfair

You can read more about it [here.](https://dresma.ai/top-5-marketplaces-to-make-the-best-out-of-this-holiday-season/)

Holiday eCommerce Selling Guide .pdf

The Holiday eCommerce Marketplace Selling Guide : How to Prepare Your Online Store for the Holiday Season

Holiday e-commerce.jpg

The Holiday eCommerce Marketplace Selling Guide for 2022: How to Prepare Your Online Store for the Holiday Season

Should you have a Shopify storefront, congratulations on  joining 1,000,000+ smart merchants who choose Shopify's user-friendly eCommerce platform to set up online selling for their brand! This top eCommerce platform handles website design, payment integration, hosting, and email marketing making it a seamless process to own a web store.

One of the things they don't help with is the photos for your product catalog, so you'll have to figure out how to create Shopify product photos on your own. After spending all that time creating and making your products, it's important you ensure they are all showcased properly to your potential customers.

Our experience with supporting product photography for online sellers suggests that product photos are the key to converting browsers into buyers.

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		<td>&nbsp;</td>

      <td> <b>
   Let’s dive into a detailed discussion on the following topics: </b>
<ul>
<li>How does the quality of product photos affect sales?</li>
<li>Equipments Required for DIY Product Photography</li>
</ul>

</td>
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Introduction 

## Insights About: How does the quality of product photos affect sales?

Enough and more research has been done to indicate that product photos are key to a merchant’s success online. Just to reinforce this again, here are a few interesting data we analyzed: 

- Shopify’s own research indicates that as many as 90% of online buying decisions are based on product photos.
- Bigcommerce suggests that 58% of online shoppers expect to see product photos on an online store in order to decide on whether to buy from a particular brand or not.
- Hubspot specifies that professional product photography may be necessary for visual marketing strategies that are part of content marketing, a tactic utilized by 70% of businesses.
- David Ogilvy, father of advertising, says that the ability to be creative plays a significant role in grabbing the interest of potential customers and transforming them into purchasers.

Visual presentation affects both product value and  trustworthiness. High-quality, attractive product photography can help establish your credibility. However, many store owners, especially new ones, cannot afford a professional photographer or photo studio. DIY product photography is a terrific option if you have the right tools and techniques.

[![adeCommerce Product Photography.webp](https://cms.dresma.com/uploads/ade_Commerce_Product_Photography_a0bc536f27.webp)](https://domyshoot.app.link/uYU1e4mlTxb)


Insights About: How does the quality of product photos affect sales?

## Equipments Required for DIY Product Photography

Let’s discuss the equipment you'll need to take great product shots when taking control of your own product photography.
All you need are the following to get you started :

- A smartphone
-A tripod
- A white background
- A Lightbox
- White bounce cards made of foam board/paper
- A table
- Tape
- A room with a window

![Equipments Required for DIY Product Photography](https://cms.dresma.com/uploads/image4_de75c92442.jpg)

**A Smartphone Camera**

There is a good quality camera for every range, pick your budget and get it. If that is not possible, remember you live in the 21st century, where our smartphones are no less than DSLR cameras. With the right setup, even a smartphone can help you click high-quality product images. Although point and shoot cameras do a good job, the built-in lenses you get pre-installed will not be ideal when you want to conduct product photography for eCommerce. 

If you want to ensure your product photos stand out, it is important that you don’t let your camera limit you. Most smartphones now come with in-built settings and features to click just the type of pictures you need. Try different angles at first to get a crux of the perfect angle for your product. Any smartphone camera with a decent amount of megapixels (8MP and above) can give you wonderful results.

**Tripod **

Product photography is an art, and tripods are the canvas. Quality images with consistency of angle, size and perspective can help capture customer attention - leading to increased conversion rate. With a tripod at hand product photography has greater control over capturing all features in detail, ensuring their photos stand out from the crowd! 
No longer will camera shake or blurry pictures destroy great shots; only sharpness & clarity remain for stunning imagery that truly shines!

**A White Background**

Ecommerce product photos for your website or marketplace listings are best shot against a clear white background. A clean, clutter free environment helps to highlight the key features of your product. 

If you shoot a lot, consider buying a white sweep from Amazon. Paper sweeps are better because you can snip off the dirty bits after a photoshoot and roll out a new one.

Poster boards from drugstores or art stores are cheap. You can find something like  10-12 sheets for $10. It’s best to look for a pure white background rather than off-white or cream.

**A Lightbox**

![Lightbox Required for DIY Product Photography](https://cms.dresma.com/uploads/image7_0db61612fc.jpg)

Capturing product images can be tricky when dealing with intricate details, reflective surfaces, and harsh lighting conditions. To ensure you capture the best possible shot of your small items every time, a lightbox is an indispensable tool! 

Not only do they provide even and controlled illumination - perfect for highlighting all those tiny features that make products so special - but many come complete with diffusers to soften shadows or create consistent backgrounds in print-materials or e-commerce websites.

**White bounce cards made of foam board/Paper**

![Bounce Cards are Required for DIY Product Photography](https://cms.dresma.com/uploads/image6_59af430bbe.jpg)

Window lights create a bright and shadow side on the products being shot. We utilize white to brighten this shadow side. 

A white, sturdy foam board creates a terrific bounce card.
Black foam boards can help deepen shadows. This helps when product photography for white products on white backgrounds is being done. 

Adding black foam board to the sides outside the photo, behind the product, will darken the white product. For more complex lighting, use white and black bounce cards.
Amazon and drugstores sell foam boards. This is simply a white card, so you could also  balance a sheet of white printer paper or poster board and use it just as easily.

**A Table**

A simple office or study table should do the trick for your product photography. It is good to have one that is around 27 inches wide giving you enough margin for your product placement.

**Tape**

Tape or clamps might secure your board so it sweeps well, depending on the table you use.
A room with a window
The more light a space has, the better. If your table is placed closer to the window, the set up  produces softer light and darker, softer shadows. 

Distance gives more uniform light but sharper, lighter shadows.
For product photography, it's good to have an evenly well lit area to showcase your product photos in the best way possible.

Once the setup is all done, let’s understand the best ways to click your own product photos so they look as professional as studio shot images.

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      <td> <b>
   Let’s now look at how to take professional product photos on a white background.  Learn how to: </b>
<ul>
<li>Set up your table & product</li>
<li>Start your smartphone photoshoot</li>
<li>Decide the Angles you need</li>
<li>Retouch your pictures</li>
<li>Optimize images for your website</li>
</ul>

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Equipments Required for DIY Product Photography

## Step-By-Step guide to take professional product photos using white background

**Set up your table & product**

With all the gear for your product photography in check, it's time to search for a flat table on which you can place your product. Positioning this close to a window at an angle that is suitable for product photography. You must also ensure no other sources of light interfere with the set-up and risk spoiling its aesthetics.   

**Start your shoot with a smartphone **

With just your smartphone, you can conduct product photography to get perfect product shots! Different phones have different shooting options - some even let you adjust settings for the perfect shot. Put your setup in front of a window and click away — but don't forget to clean off that lens before snapping or else blurry results may follow!

**Decide the angles you need **

Deciding on an angle is key when it comes to maximizing sales through product photography. Try finding a go-to shot you're comfortable with while still allowing room for experimentation!

Every product has unique design elements that will ultimately determine what angles work best. This could just be one perfect snap away from capturing your ideal product photo.

**Retouch your product pictures**

One of the important steps in product photography is photo retouching. To take your product photography from "OK" to incredible, all you need to do is retouch! Retouching the product images can be tricky for people without training but you will be surprised to know about a few affordable options available in the market today. Services like DoMyShoot, DXO and Photolab can help enhance your images so that potential customers get a better impression of what they're buying! 

**Optimize images for your website **

In the fiercely competitive online arena, having a firm understanding of SEO is essential for success. To strike an ideal balance between image quality and optimization is key; bulky files can slow down your website while excessive optimization may have adverse effects on its integrity. Don't forget to include meta tags and alt texts in order to maximize your chances!

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      <td> <b>
   Learn “HOW TO” : </b>
<ul>
<li>Shoot for an online store </li>
<li>Retouch an image</li>
<li>Optimize images for Shopify Store</li>
<li>Do product photography using Shopify apps </li>
</ul>

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Step-By-Step guide to take professional product photos using white background

## Tips on how to shoot for an online store 

![Tips on Shopify Product Photography](https://cms.dresma.com/uploads/Tips_on_how_to_shoot_for_an_online_store_146f5e938e.png)

There are endless tips one can find on this topic -we'll try to fit our collective experience into two paragraphs! There are many resources and best practices for product photoshoot preparation and results. Here are a few key takeaways:

**High quality images sell **

Make sure your product is sharp and well focused when clicking the image without blurry areas. There is nothing worse then to find low resolution or blur images in a listing-this is a complete turn off for most buyers! Ensure you zoom into every image you click to check on the focus and clarity of the product photo.

**Take Multiple Angles:**

Remember that your customer is basing their buying decision on what they see on your listings. Give them enough details of your product to push them to buy. 3-5 angles are a good standard to maintain. However, it's also not a bad idea to ensure to add in lifestyle images and infographics especially on high value products.

**Coverage Matters:**

A good thumb rule to follow is to ensure 80% of your frame is occupied by the product you are clicking. The more is seen of your product, the better are the chances of conversion.

**Get the lighting right:**

Try to achieve clicking an image true to the actual color of your product. The more this is true, the less manipulations are required later in retouching and higher chances of avoiding product returns exists. Clicking in natural light is one great way to ensure this. Alternatively, experiment with  light reflectors until you are happy with the result.


Tips on how to shoot for an online store 

## How To Retouch An Image 

If your images have come out sharp and well lit during the photo shoot, they will require minimal effort in retouching. However, professional image editing is important to create high quality product photos.

In case you have experience with photoshop, you can go ahead and clean up your images but otherwise this can be a time taking process and one that has a high learning curve for those not well versed with the software. Most merchants find it useful to outsource their image editing.

If you are looking to outsource your image editing, keep in mind:

Freelance photo editors charge anywhere from $2 per image and upwards and typically take over 24 hours to return your images. There can also be some back and forth in case they don’t follow the shared instructions carefully.

There are multiple background removal and photo retouching software available however they don’t completely compete with the human touch yet. The pricing for these  start at $1,5, but there is a minimum spend attached to most. Choose carefully as an algorithm, even a pretty smart one, still can not understand you completely, so you won’t always get the result you expected.

If you take the route of using a professional photo studio, charges start at $30 per image. With a solution like DoMyShoot you get both product photography as well as image editing built into a single solution. You can also just upload your clicked images which we professionally retouch using AI + human artists. Here is a sample of a before/after for one of our clients:

![How to retouch your product image after shopify product photography ](https://cms.dresma.com/uploads/image2_58dd5b623e.gif)





How To Retouch An Image 

## Optimize Images For Shopify Store 

![Optimize your Shopify Product Photography ](https://cms.dresma.com/uploads/image3_eeaff8d260.png)

To ensure your storefront on Shopify has a great user experience, you need to make sure to keep all your product photos optimized to avoid long loading times and high bounce rates.
Key tips to keep in mind to have optimized images for your Shopify storefront include:

- Use the best file format – in most cases, Shopify recommends  a JPEG file
- Use a file  size which gives good resolution but is also light. Shopify advises keeping shots in a 2048 x 2048 px size for best optimization
- Make sure your images are shot in the tone of voice of your brand – so they stand out from competitors
- SEO optimize all your product photos with the right alt text, caption, and description to improve Google search results




Optimize Images For Shopify Store 

## Product Photography Using Shopify Apps 

Shopify has a large repository of apps that are useful to merchants looking for product photography solutions. From apps that help in eCommerce photoshoots to others that support retouching and background removal, you should be able to find one that fits your requirements.

You might want to check out Pixc and Product Camera which are useful product photography apps. DoMyShoot not only aids you in the product photography process for your category but also uses an intelligent backend to recommend lifestyle backgrounds most suited to your product. 

The app is designed to meet all eCommerce imagery requirements enabling you to do a smart shoot anywhere and then generating a high quality, photo realistic image for you to share everywhere. The integration with Shopify ensures you easily upload images to your Shopify store and create listings in minutes! Just like that:

<iframe width="560" height="315" src="https://www.youtube.com/embed/BY1k6Z6f1l8" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>




Product Photography Using Shopify Apps 

Complete Guide to Shopify Product Photography.docx_compressed.pdf

Shopify Product Photography : The Complete Guide

Alita Fernandez

![ECommerce Marketplace](https://cms.dresma.com/uploads/E_Commerce_Marketplace_0919e989e6.png)
Source: [Forrester](https://www.forrester.com/blogs/marketplaces-make-their-mark-in-the-channel/)

When you want to grow your business worldwide, an eCommerce marketplace is your oyster!

Marketplaces are a blessing to most small and medium eCommerce brands looking to take their sales up a notch.

Brand awareness, global audiences, and curated markets are only a few of the many advantages marketplaces have to offer.

In this guide, we dive deep into understanding - 

- The state of eCommerce marketplaces as of 2022
- The top global marketplaces to choose from
- Benefits of marketplaces, and a few tips and tricks to keep up your sleeve
- Finally, how to use product photos to drive more clicks and sales

Before diving into it, let's first get a hold of what a marketplace is without any further ado.



## What is a marketplace?

A marketplace is an online platform for eCommerce brands to host their products.

Amazon, eBay, and Alibaba are a few names of the most significant marketplaces.

Through marketplaces, vendors selling different products come together to sell their products to a curated customer base.

![Sellers Marketplace](https://cms.dresma.com/uploads/Sellers_Marketplace_a80a92ebd9.png)
Source: [CommerceHub](https://www.commercehub.com/resources/marketplaces-that-matter/)

Marketplaces allow sellers to gain visibility for their brands and their products.

The primary role of a marketplace is to bring together the right vendors and customers under one umbrella.

Having items of different categories sold under one roof makes it more convenient for consumers to shop for other products on one domain.

All products marketed on the platform are categorized so consumers can easily search and find them, encouraging more visibility and sales.

Marketplaces allow consumers to compare the different options of several brands in one place and allow for one standard checkout, regardless of which seller they purchase from.

Marketplace owners leave the business's operational part (inventory) to the vendors while focusing more on promoting these brands to drive traffic to the platform and convert visitors into customers.




What is a marketplace?

## The state of online marketplaces

Planning on reaching out to your target audience globally? Being present on international marketplaces is your ticket to getting there.

Marketplaces like Amazon, eBay, Alibaba, Facebook, and more have the most significant slice of the market. And a lot of these audiences are your target audience.

Don't take our word for it. Below are some stats that highlight the benefit of selling through global marketplaces.

- The global eCommerce companies hail from the U.S., including Amazon and eBay.
- Amazon has over 2 billion monthly visits. Amazon is way beyond the second largest marketplace in the U.S. 
- eBay, which has around 885 million monthly visits.
- One-third of all U.S. business flows through eCommerce, of which 63% is from marketplaces.
- Amazon added two more markets under its umbrella in 2021- Egypt and Poland. Amazon now has a total of 20 marketplaces in 50+ countries globally.
- 66% of shoppers have their pre-shop touchpoints online across different channels. Proving omnichannel experience is here to stay.
- The USA has the world's second-largest eCommerce market after China, with annual sales of $792 billion.
- The USA's population is about 328 million, another added advantage to eCommerce brands.

Americans are avid consumers; thus, domestic eCommerce companies see much growth in the U.S.

eCommerce in the U.S. nevertheless has its own set of challenges.

Because of the problem of lower population density and a considerable distance between major cities, shipping is slower and more costly compared to other developed countries. The sales tax too varies widely between different states in the U.S.

These factors may be why retail sales are much higher in countries like China and the U.K. than in the U.S.

However, online sellers shouldn't underestimate the strength of eCommerce and online marketplaces in the U.S.

There is intense competition between online marketplaces in the U.S. due to niche retailers and marketplaces that also enjoy a loyal customer base and have innovative models.

There is no doubt that Amazon dominates the eCommerce niche in the U.S. with 2 billion monthly visits. Followed by eBay with 689 million monthly visits. Walmart and Target are two places lower, but they have very different eCommerce strategies.

The U.S. marketplaces that are powerhouses of their niche include -

- Etsy - is known for selling craft items and raw materials for artists.
- Wayfair - known for furniture.
- Poshmark - a consumer-to-consumer fashion marketplace.
- Newegg - known for video gaming.

As it has turned out, focusing on selling to a particular niche has served companies better than only copy-pasting Amazon's strategy.

Rather than catering to everyone in general, narrowing down on niches helped brands build a loyal customer base.

We have looked over the scenario of online marketplaces in the U.S. Let's go beyond the geographical boundaries and look at the top five marketplaces worldwide.


The state of online marketplaces

## Top five global marketplaces

The top marketplaces in the entire world are the ones that sell a wide range of products. The following are five such brands.

### 1. Amazon

The one eCommerce marketplace dominating every other marketplace in the world is Amazon.
 
Amazon is the world's second-largest search engine, with [38% of product](https://www.statista.com/statistics/1034209/global-product-search-online-sources/) searches on the platform.
 
According to Statista's report in 2021, Amazon has more than [2.44 billion](https://www.statista.com/statistics/271450/monthly-unique-visitors-to-us-retail-websites/) monthly visits. Brand visibility is one of the primary causes why Amazon's sales are always through the roof.
 
Selling your products on Amazon is good marketing for your brand.

![Amazon](https://cms.dresma.com/uploads/Amazon_d737d3fa56.png)
[Source: Amazon](https://www.amazon.in/?&ext_vrnc=hi&tag=googhydrabk1-21&ref=pd_sl_6b31gegj9g_e&adgrpid=60612964962&hvpone=&hvptwo=&hvadid=486452179346&hvpos=&hvnetw=g&hvrand=12298370261651556146&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1007765&hvtargid=kwd-49491430&hydadcr=14454_2154375&gclid=Cj0KCQjwhsmaBhCvARIsAIbEbH62rkfuytGgckIi5dwYaUGKsJpMdeB8K1BQ8fMJcKRk9pwcxK-lhXIaAk8EEALw_wcB)

If your customers have had a good experience shopping through Amazon, they could eventually purchase items directly from your website.

Amazon can be considered a complement and not a competition to your D2C website.
 
Amazon's fees for sellers range anywhere between 8% to 20% on every sale you make.

Amazon provides a lot of added assistance to businesses like: 
- Helping them rank higher on search engines
- You can outsource your product packaging, shipping, and delivery to Amazon.

Before you create your product's listing on Amazon, read through the guidelines of [Amazon Seller Central](https://sellercentral.amazon.in/) and see if taking this step is a good fit for your business. Research well before you make a decision.

- Check if your competitors have a shop on Amazon.
- With your team, decide on how many resources you need if you use Amazon.
- Consider the time you will take to set this up.
- Evaluate your expertise in creating and optimizing content for an excellent user experience.

Before creating any content for your [Amazon store](https://advertising.amazon.com/products/stores), your will need to:
- Register your brand with [Amazon's Brand Registry](https://brandservices.amazon.com/).
- Set up your first [Amazon Store](https://services.amazon.com/selling/getting-started.html).
- Select your theme and build your pages.
- Simplify the navigation for your customers.
- Submit your store for review to Amazon.

Amazon cares about the sellers who register on its site, along with ensuring Amazon's visitors have a good experience. All of this is evident from what we discussed above.

Some of the top category items sold on Amazon include -
- Home & Kitchen
- Sports & Outdoors
- Toys & Games
- Beauty & Personal Care
- Health, Household & Baby Care
- Kitchen & Dining
- Office Products
- Garden & Outdoor
- Tools & Home Improvement
- Pet Supplies

### 2. eBay

In terms of the most famous marketplaces, eBay comes right after Amazon.
 
eBay puts your products in front of millions of active buyers worldwide. In Q4 of 2021, eBay had about [147 million active buyers.](https://investors.ebayinc.com/fast-facts/default.aspx)
 
eBay has allowed retailers to sell new as well as used products. This has led eBay to earn up to $2.6 billion in revenue.
 
Having your product listed on eBay allows your customers to shop from there, giving your brand and, in turn, your main website a good exposure. 

![ebay](https://cms.dresma.com/uploads/ebay_3824fe0c99.png)
[Source: eBay](https://www.ebay.com/)

Most online retailers prefer using eBay because it is easy to start with; it has several different shipping methods, including the [Global Shipping Program.](https://www.ebay.com/help/selling/shipping-items/setting-shipping-options/global-shipping-program?id=4646)
 
One of the key deciding factors to help you make a sale on eBay is your product's pricing.
 
Your competitors selling the same product as you will more or less have a similar rate.
 
It is essential to consider the shipping cost, your sales terms, and the rest. However, it is also crucial to note that your price is what will get you the sale while not running into a loss.

Here is how you can sell on eBay:

- Sign up for eBay to create a seller's account.
- Set your account policies such as- shipping, return, and policy preferences.
- Upload your inventory using the tools given by eBay.

eBay has different pricing plans, which you can choose from depending on the size of your business.

Some of the top category items sold on eBay include:
- Automotive
- Clothing, Shoes, and Accessories
- Jewelry and Watches
- Home and Garden
- Health and Beauty 
- Collectibles 
- Sporting Goods
- Toys and Hobbies

### 3. Alibaba

If you want to seize a larger market, the Asia-Pacific (APAC) market is what you are looking for.

![Alibaba](https://cms.dresma.com/uploads/Alibaba_e209483784.png)
[Source: Alibaba](https://www.alibaba.com/?spm=a2700.7735675.scGlobalHomeHeader.8.631915bac3Zdbo)

Asia has over four billion people and is anticipated to grow to [4.3 billion](https://cdn.odi.org/media/documents/12434.pdf) by 2025.

China alone contributes [more than 52%](https://www.oberlo.ca/statistics/ecommerce-sales-by-country) of global eCommerce sales, and there is no sign of a decrease in the numbers anytime soon.

Digitalization lowered the blow on Asia-Pacific regions when most businesses were gravely affected during the pandemic.

### 4. Walmart

We now come to our third-most visited online retailer in the U.S. - Walmart. Walmart has about [410 million visitors](https://www.statista.com/statistics/271450/monthly-unique-visitors-to-us-retail-websites/) every month.
 
In 2021, Walmart U.S.'s total sales [increased by 78.4%](https://www.statista.com/statistics/1109330/walmart-ecommerce-sales-by-division-worldwide/) ($43 billion); from 2021 to 2022, the sales increased by more than 11%. ($47.8 billion).

![Walmart](https://cms.dresma.com/uploads/Walmart_c88258b4c9.png)
[Source: Walmart](https://www.walmart.com/shop/deals/rollbacks?athcpid=58e11a2e-90ad-4035-afd3-84e380ea8732&athpgid=AthenaHomepageDesktop&athznid=athenaModuleZone&athmtid=AthenaMiniCarousel&athtvid=16&athena=true)

Walmart hosts products from more than 35 different product categories on its marketplace.
 
The best part about selling on Walmart is that you don't even have to be based in the U.S. to list your product on Walmart's marketplace.
 
The following are the prerequisites to sell on Walmart -
- Set up your seller account. Your account will then go under review and receive a contract.
- Sign the Walmart Retailer Agreement and complete your profile.
- Add your choice of integration, and add your items and test orders.
- Finally, request for launch. This is where Walmart will review your seller account before you begin selling.

Some of the top product categories sold on Walmart include -
- Computers
- Crafts
- Music
- Office
- Outdoor Sports
- Tools
- Party & Occasions
- Books
- Patio & Garden
- Movies & T.V.

### 5. Facebook

What started as a platform to reconnect with old friends and build new bonds came a long way to helping businesses of all sizes to grow online.

Facebook has allowed brands to easily place their products on its marketplace, where brands can sell to audiences organically or inorganically by running ads.

When a seller publishes a product on the Facebook Marketplace, the product is segmented based on its category. Likewise, your product will show up to your customers when searching for a particular product type.

![Facebook](https://cms.dresma.com/uploads/Facebook_15d50ff7bc.webp)
[Source: TechCrunch](https://techcrunch.com/wp-content/uploads/2016/10/unnamed-file.png)

While listing your product on the Facebook Marketplace, Facebook allows you to put in the price, description, name of the product, the quality and add any other important feature of your product or service.

To inquire about your product, your customers can message you on Facebook itself, or you can add your Instagram account or your WhatsApp Business number.

Creating a catalog of your products on Facebook is accessible and navigating through it is pretty straightforward.

You will create a shop in the [Commerce Manager](https://en-gb.facebook.com/micro_site/url/?click_from_context_menu=true&country=IN&destination=https%3A%2F%2Fwww.facebook.com%2Fcommerce_manager&event_type=click&last_nav_impression_id=0g86y6Uj7KLGPyWI3&max_percent_page_viewed=39&max_viewport_height_px=794&max_viewport_width_px=1474&orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&orig_request_uri=https%3A%2F%2Fen-gb.facebook.com%2Fbusiness%2Fhelp%2F268860861184453%3Fid%3D1077620002609475&primary_cmsid=268860861184453&primary_content_locale=en_GB&region=apac&scrolled=true&session_id=1VM0LZPWRMmXD5KxP&site=fb4b&extra_data[view_type]=v3_initial_view&extra_data[site_section]=help&extra_data[placement]=%2Fbusiness%2Fhelp%2F268860861184453) to manage your inventory and sales on Facebook and Instagram.

To set up your Facebook shop -

1. Go to the create your shop page on Facebook, and select Next.

2. You can integrate websites or other platforms (for example, Shopify) on which you have hosted your shop and sync it with Facebook.

3. Pick one of the three checkout processes and Click Next.

4. In case you want to sell your products on a Facebook business page, you can choose your current page or set up a new one. You can select your Instagram Business account if you want to sell on Instagram.

5. Select your Meta Business Manager account, or create a new one. Click Next.

6. Pick the catalog you want to use for your shop and click Next. Selecting your catalog should meet the catalog eligibility requirements for your shop. You cannot switch this catalog later.

_You won't see this step if you don't already have a catalog. Facebook will automatically create a catalog for you in the Commerce Manager called "Items for (name and I.D. for your page)."_

Once you've finished setting up your shop, you can add your items later.

Once done with the steps above, preview your shop details, agree to the Seller Agreement and Finish Setup.

If you find yourself stuck or lost during this process, Facebook has put together a clear-cut, [step-to-step guide](https://en-gb.facebook.com/business/help/268860861184453?id=1077620002609475) to assist you while setting up your Facebook and Instagram shop.

**Why should you consider using Facebook Marketplace to sell your products?**

- In Q1 of 2021, Facebook Marketplace reported more than a [billion active](https://www.statista.com/statistics/1275844/key-figures-facebook-marketplace-shops/) users worldwide.
- Facebook Shops registered an average of [one million](https://www.statista.com/statistics/1275844/key-figures-facebook-marketplace-shops/) active global users and around 250 million active Facebook stores globally.
- The marketplace is available in [70 countries as of January 2022.](https://www.renolon.com/facebook-marketplace-and-shops-statistics/) This includes North and South America, Africa, Australia, Asia, and Europe.

Top categories sold on Facebook include:

- Apparel
- Home Decor
- Mobile and Accessories
- Books
- Baby Care Products
- Sport Supplies
- Fitness Equipment
- Health and Wellness Products
- Toys


Top five global marketplaces

## Top marketplaces according to region

Below are the top global marketplaces in five different regions of the world.

### Asia-Pacific (APAC)

### 1. Jing Dong

J.D. is one of China's leading B2C online marketplaces.

As of 2021, J.D. announced net revenue of [$149 billion.](https://www.globenewswire.com/news-release/2022/03/10/2400581/34064/en/JD-com-Announces-Fourth-Quarter-and-Full-Year-2021-Results.html) That's an increase of 27.6% from 2020.
 
J.D. has one of the[ world's largest fulfillment](https://corporate.jd.com/ourBusiness) infrastructures, having 90% of orders delivered on the same or the next day.

![Jing Dong](https://cms.dresma.com/uploads/Jing_Dong_5aba0603ac.png)
[Source: Jing Dong](https://corporate.jd.com/)

Entering the Chinese market is not very easy. There are hindrances like:

- Complicated tax and custom requirements.
- Converting your pricing to the local currency.
- Cross-border logistics.

The top categories of goods sold by Jing Dong include electronics and home appliances, automotive parts, food and beverages, apparel, cosmetics, and personal care products.

### 2. AliExpress

A subsidiary of the Alibaba Group, AliExpress is another marketplace that acts as a link between third-party sellers and consumers worldwide.
 
In 2022, on average, AliExpress got over [400 million](https://www.statista.com/statistics/1267728/aliexpress-website-visits-worldwide/) monthly visitors.
 
AliExpress is an excellent eCommerce marketplace for dropshipping companies.

![Aliexpress](https://cms.dresma.com/uploads/Aliexpress_968642197d.avif)
[Source: Unsplash](https://images.unsplash.com/photo-1612351978641-ecdafe9caaa5?ixlib=rb-1.2.1&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&w=1169&q=80)

Here is why AliExpress is an excellent eCommerce marketplace for sellers:

- The platform is accessible in 18 languages and 230 countries and regions worldwide.
- Many suppliers ship their products directly to their consumers for a lower price.
- For sellers, creating an account on AliExpress can be much easier because it involves only three key steps: creating an account, submitting your business information, and submitting your application. After this, you can personalize your online shop and start selling.

### 3. Taobao

TaoBao, unlike AliExpress, is a consumer-to-consumer online eCommerce marketplace - more like an eBay of China.
 
Jack Ma founded Taobao in 2003. From 2015 to 2020, Tao Bao crossed an approximate Gross Merchandise Volume (GMV) of [3.39 trillion yuan](https://www.statista.com/statistics/959633/china-taobao-gross-merchandise-volume/).
 
As of July 2022, Taobao is China's most popular online place, registering [more than 333 million](https://www.statista.com/statistics/1250711/most-popular-online-marketplaces-china/) monthly visits.

### 4. Tmall Global

Tmall Global is a Direct-to-Consumer (D2C) eCommerce marketplace, also Taobao's counterpart.
 
Tmall Global and Taobao together make up a total share of [58.2%](https://ecommercechinaagency.com/great-chinese-online-marketplaces-for-e-commerce/) of China's full eCommerce market share.
 
Tmall is a cross-border site where online sellers worldwide can build virtual stores for Chinese consumers without requiring Chinese operations.

### 5. XiaoHongShu

XiaoHongShu, also called Little Red Book, is an eCommerce marketplace with a slightly different marketing approach.
 
XiaoHongShu uses influencer marketing to fuel its eCommerce sales.
 
According to Reuters, the company is valued at as much as [$20 billion.](https://www.protocol.com/china/china-tech-ipo-2022)

As of June 2022, this Chinese lifestyle app has achieved [158 million monthly visitors.](https://www.statista.com/statistics/1327421/china-xiaohongshu-monthly-active-u0sers/#:~:text=The%20Chinese%20lifesyle%20app%20Xiaohongshu,in%20China%20in%20June%202022.)

### 6. GraysOnline

GraysOnline is Australasia's largest industrial, auto, and commercial eCommerce business.

![Grays](https://cms.dresma.com/uploads/Grays_d59692de5c.png)
[Source: GraysOnline](https://www.grays.com/)

In 2021, [analysts](https://www.afr.com/street-talk/grays-ipo-kicks-off-with-valuation-up-to-330m-20210329-p57etx) expected the website to gain $125.7 million in revenue through its platform.

### 7. Flipkart

Based in Bangalore, India, this eCommerce marketplace was acquired by Walmart in 2018.

![Flipkart](https://cms.dresma.com/uploads/Flipkart_86406b3256.png)
[Source: Flipkart](https://www.flipkart.com/)

Initially founded in October 2007, the company started as a book-selling platform that later went on to sell electronics, home and kitchen appliances, fashion, health products, and of course, books.

As of 2021, Flipkart has been generating $5.7 billion in sales and is Amazon's close competitor.

### 8. Rakuten

This Japanese online eCommerce marketplace has an overall consumer base of [1.6 billion members.](https://global.rakuten.com/corp/about/)
 
In 2021, Rakuten saw an increase of [20.5%](https://global.rakuten.com/corp/investors/documents/results/) in its Gross Transaction Value.
 
On Rakuten, after [creating your storefron](https://www.rakuten.co.jp/ec/sellinjapan/), you can customize your online store to make your brand stand out from your competitors.


Top marketplaces according to region

## Europe

Statista expects the European eCommerce market to reach 564.4 million users by 2025.
 
The European market is the third-largest market in the world and is expected to show an annual growth rate of 5.43% from 2021 to 2025.
 
Read the [E.U. tax rules](https://europa.eu/youreurope/business/taxation/vat/index_en.htm) beforehand before entering the European markets.

### 1. Not On the High Street (NOTHS)

Not On the High Street has a very similar marketplace in eCommerce, like Etsy. NOTHS specializes in selling rare products and gifts.

![Not On the High Street.png](https://cms.dresma.com/uploads/Not_On_the_High_Street_191eb5a243.png)
[Source: Not On the High Street](https://www.notonthehighstreet.com/)

Not On the High Street has a good brand awareness of 80% in the United Kingdom. In 2020, its annual revenue amounted to [37.1 million British pounds](https://assets.contentstack.io/v3/assets/blt86ae12752df2eb1c/bltf913350f393274fb/609d36028c053e542a587144/2020_Annual_Report_notonthehighstreet.pdf) ($52.6 million).
 
The most sold product categories include jewelry, home, stationary, and party items.

### 2. Otto

Otto GmbH is one of the largest eCommerce marketplaces in the world.

Initially, Otto specialized in mail order, but now sells products in various categories, just like Amazon.

![Screenshot 2022-10-21 153758.png](https://cms.dresma.com/uploads/Screenshot_2022_10_21_153758_7ac6b49ea5.png)

In 2021, Otto generated an online revenue of about [10 billion euros](https://www.ottogroup.com/en/newsroom/meldungen/Otto-Group-with-convincing-growth-in-e-commerce.php) ($11.8 billion), of which 22% came from Germany.

### 3. Yatego

Yatego is one of the top German eCommerce marketplaces for online sellers.
 
More than[ 7,700 retail](https://rocketreach.co/yatego-gmbh-profile_b5e2fa99f42e6c35) dealers use Yatego to sell their products online.
 
Although a German-language website has smaller revenue opportunities, it still generated about [$13 million](https://rocketreach.co/yatego-gmbh-profile_b5e2fa99f42e6c35) in revenue with less than ten employees.

### 4. Zalando

Zalando is Germany's highest-ranking marketplace in eCommerce for fashion.

![Zalando](https://cms.dresma.com/uploads/Zalando_0bb0a09e1f.png)
[Source: Zalando](https://www.zalando.co.uk/)

[Zalando reported](https://corporate.zalando.com/en/investor-relations/news-stories/zalando-reports-standout-first-quarter-results) that nearly half of its income came from Germany, amounting to 921 million euros.

### 5. Bol

Bol.com is Netherlands' favorite eCommerce marketplace.
 
In 2020, Bol reported net sales of[ $2.1 billion](https://ecommercedb.com/en/store/bol.com) during the pandemic. That was a 61.5% increase from the previous year ([$1.3 billion](https://www.statista.com/forecasts/871164/netherlands-top-online-stores-netherlands-ecommercedb)).
 
Currently, Bol serves over [10 million customers](https://careers.bol.com/about-us/who-is-bol-com/) across the Netherlands and Belgium, with over 2.5 million daily visits on its platform.

### 6. Wehkamp

If you are looking for another marketplace in eCommerce instead of Bol, we present to you Wehkamp. Wekamp is a dominant marketplace in fashion and furniture.
 
Wehkamp generated [$908.6 million](https://ecommercedb.com/en/store/wehkamp.nl) in net sales in 2021. Out of which the website generated most of its sales from the Netherlands.
 
In August 2022, the website hit approximately [5.8 million visits.](https://www.similarweb.com/website/wehkamp.nl/#overview)

Europe

## North America

### 1. Best Buy

Large and small businesses can [apply](https://www.bestbuy.ca/en-ca/about/selling-on-marketplace/blt38484947eacf725e?NVID=footer;corporate%20info;selling%20marketplace;en) to sell their products on Best Buy.
 
As of 2021, Best Buy made a domestic revenue of [$41.3 billion](https://www.statista.com/statistics/249573/global-revenue-of-best-buy/).
 
Regarding revenue, Best Buy comes after Amazon and before Apple in North America as far as consumer electronics are concerned.
 
The application process to set up your online store on Best Buy is not very transparent. However, it is hard to ignore the numbers regarding the revenue made from this marketplace.

### 2. Etsy

Etsy is known worldwide as one of the top eCommerce marketplaces to serve artists specializing in vintage items, crafts, handmade items, and more.
 
Etsy has a unique taste in the items it sells, thus making it hard to find the same items elsewhere on the internet.

![Etsy Brand](https://cms.dresma.com/uploads/Etsy_Brand_1f2d079b7f.png)
[Source: Etsy](https://www.etsy.com/in-en?utm_source=google&utm_medium=cpc&utm_term=etsy_e&utm_campaign=Search_IN_Brand_GGL_ENG_General-Brand_Core_All_Exact&utm_ag=A1&utm_custom1=_k_Cj0KCQjwteOaBhDuARIsADBqRejuyFf5NaekFeoDgw7vCmcNjUlcyzdpsKE6HVtR-jJ1XbEKMONCXL8aArROEALw_wcB_k_&utm_content=go_18353969492_143048784884_622304203391_kwd-1818581752_c_&utm_custom2=18353969492&gclid=Cj0KCQjwteOaBhDuARIsADBqRejuyFf5NaekFeoDgw7vCmcNjUlcyzdpsKE6HVtR-jJ1XbEKMONCXL8aArROEALw_wcB)

This unique online eCommerce marketplace has brought in over[ $717 million](https://www.prnewswire.com/news-releases/etsy-inc-reports-fourth-quarter-and-full-year-2021-results-301490123.html) in revenue, 16.2% year over year in 2021.
 
Etsy is the perfect marketplace to sell on if you are a craft-based small business.
 
It is effortless to sell on Etsy. All you require to do is complete your account and begin listing.
 
There is a [listing fee](https://www.etsy.com/sell) involved. However, the costs are lower than the other marketplaces.



North America

## Latin America

Although the pandemic significantly affected its online retail sales, Latin America is the fastest-growing eCommerce marketplace in the world.
 
In 2020, online retail sales in Latin America grew to [36.7%](https://www.emarketer.com/content/latin-america-will-fastest-growing-retail-ecommerce-market-this-year) reaching $84.95 billion. That is almost three times more than what eMarketer predicted.
 
As an international seller in Latin America, you get access to markets like Argentina, Mexico, and Brazil to disrupt.
 
Let's dive into five Latin eCommerce powerhouses you can make the most of.

### 1. Mercado Libre Mexico

MercadoLibre is one of the world's top 10 most visited online eCommerce websites and the most visited one in Latin America.
 
According to Mercado Libre's Q4 investor deck in 2021, the eCommerce marketplace generated [$2.1 billion](https://investor.mercadolibre.com/static-files/f6385fd7-3e0a-420c-bed0-acd0ed785227) in revenue. They sold over 287 million items at a gross merchandise value of $8 billion.
 
In a country with only [20 million](http://investor.mercadolibre.com/static-files/5474fbe7-c335-4611-ad31-6129c624ccc2) online buyers, the Latin eCommerce giant gets about [106.5 million](https://www.statista.com/statistics/1190951/amazon-e-commerce-market-share-mexico/) visits per month.
 
The online store sells more than 150 categories, including sporting goods, apparel, smartphones, electronics and accessories, and home and garden.

### 2. Amazon Mexico

Within six years of its launch (2013), Amazon Mexico accumulated more than [50 million](https://www.statista.com/statistics/1185082/amazon-key-figures-mexico/) users.
 
By 2020, Amazon was the second-largest eCommerce marketplace in Mexico, with an [11.6% market](https://www.statista.com/statistics/742821/leading-e-retailers-mexico/) share.
 
Amazon Mexico made more than [$2.6 billion](https://ecommercedb.com/en/store/amazon.com.mx) in sales in 2021, generating most of its eCommerce sales from the [electronics and media](https://ecommercedb.com/en/store/amazon.com.mx) category.

### 3. Americanas

Founded in 1929 in Rio de Janeiro, Lojas Americanas is widely known for selling toys and DIY products.

![Americanas Brand](https://cms.dresma.com/uploads/Americanas_Brand_c849b79f5f.png)
[Source: Americanas](https://www.americanas.com.br/)

In 2020 Americanas made net sales at a record high of over[ 20 billion](https://www.statista.com/statistics/864781/brazil-lojas-americanas-net-sales/) Brazilian reals ($3.82 billion).
 
As of August 2022, this marketplace in eCommerce is estimated to receive [84.5 million](https://www.similarweb.com/website/americanas.com.br/#overview) monthly visits, 99% of which are from Brazil.

### 4. Casas Bahia

[Casas Bahia](https://www.casasbahia.com.br/) specializes in selling furniture and home appliances in Latin American countries.
 
By focusing on a niche, it has become a Brazilian shopper's go-to place for shopping in this category.
 
In 2021, this online marketplace reached [$2.18 billion](https://ecommercedb.com/en/store/casasbahia.com.br) and hit website traffic of 80.72 million in July 2021.

### 5. Fravega

This Argentine marketplace makes over [$181 million](https://ecommercedb.com/en/store/fravega.com) in revenue per year, catering to audiences with a wide variety of products from furniture, media, and appliances to toys and DIYs.
 
Now we know all the eCommerce marketplaces available for you. Furthermore, we discuss the different benefits involved in selling through marketplaces.


Latin America

## Benefits of selling through a global eCommerce marketplace

Below, we discuss five critical benefits of selling through marketplaces worldwide.

### 1. Access to millions of customers worldwide

When you think of buying something new online, what are the top three sites that come to mind?

I bet one of those three sites is a marketplace.

Listing your product on Walmart gives you access to its [410 million](https://www.statista.com/statistics/271450/monthly-unique-visitors-to-us-retail-websites/) monthly visitors, while listing your product on Amazon will provide access to its customer from over 2.4 billion visits per month.

Thinking about the products you sell and which marketplace your customers most likely buy from will give you a straightforward answer of 'where' you should be selling.

### 2. Visibility and brand awareness

![Visibility and brand awareness](https://cms.dresma.com/uploads/Visibility_and_brand_awareness_bce40d0799.avif)
[Source: Unsplash](https://images.unsplash.com/photo-1508599589920-14cfa1c1fe4d?ixlib=rb-1.2.1&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&w=803&q=80)

Many businesses are skeptical about selling their products on the marketplace because of the following reasons -
- Too much competition.
- The fear of people purchasing your product only from the marketplace and not from your website.
- The oh-so-high marketplace commission.

But here is the reality -
- You can always sell your products on your website. Nobody can take that away from you.
- Marketplaces (especially when you are a small business or just starting) offer an excellent place to reach out to more people because they have already worked to build an audience for you.
- Your priority should be delivering quality customer service through your website and marketplaces.

Your following action should be to build a strong relationship with your customers and transition them to buying from your website.

### 3. Building trust

You directly benefit from all its marketing and branding efforts when you sell your products on a marketplace.

Because of the big brand name the marketplace already has, consumers, tend to trust them more than they would trust a brand they probably haven't heard of.

Being associated with a marketplace can give your brand credibility, at least in its beginning stages.

### 4. Excellent testing ground

An online eCommerce marketplace is a great place to use as a testing ground.

These testing grounds help you test -

1. The price your consumer is willing to pay for your product.
2. New products you've launched.

You can freely test these factors and see what works and doesn't among your target audience.

### 5. Going global

![Going global](https://cms.dresma.com/uploads/Going_global_aabe45aebc.jpeg)
[Source: Pexels](https://images.pexels.com/photos/3183174/pexels-photo-3183174.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1)

Most online marketplaces have a global audience. When you sell your products on these platforms, you automatically get access to people of that particular country. This helps you expand your reach worldwide with minimal effort.




Benefits of selling through a global eCommerce marketplace

## Five tips for selling on online marketplaces

### 1. Choosing the right marketplace

From what we discussed above, there are dozens of marketplaces. It can be tempting to list your products on every marketplace above, but it is crucial that you focus on platforms that will be the best fit for you.

![Right marketplace for the product](https://cms.dresma.com/uploads/pexels_photo_230544_daba5ef9c6.webp)
[Source: Pexels](https://images.pexels.com/photos/230544/pexels-photo-230544.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1)

Each online eCommerce marketplace comes with its design, rules, and audience.

Few marketplaces will make a commission on each sale you make. Another marketplace might charge you a monthly fee for listing your product on its website.

While weighing the pros and cons, take into consideration the -

- Fees - Consider not only the cost of listing your product on the respective marketplace but also the cost of shipping, refund fees, chargebacks, or any other such charges that might arise later.
- Location and accessibility - If you want to sell your product to a European audience, it makes sense to list it on Otto, Yatego, or Bol. If you want to sell your products in the United States, it would be wiser to list them on Amazon or eBay. Depending on the audience you want to target, you can respectively choose your marketplace.
- Products - If you are into selling products for a particular category like crafts, or other handmade items, Etsy is the perfect eCommerce marketplace. However, research and read the marketplace guidelines to see what product category it prohibits selling.
- Competition - You should know the brands you are competing with in the marketplace you choose. Remember that thousands of customers will view your products. Hence it is crucial to know who you are going up against.

You should now get a better picture of the type of marketplace you should list your product.

### 2. Advertising your product on marketplaces

Like how Facebook allows you to run ads on its marketplace, many marketplaces will enable you to run advertisements for your product on its platform.

Advertisements on marketplaces have become quite a hype. To engage more buyers with the products, [57% of eCommerce](https://www.modernretail.co/wp-content/uploads/2021/10/VTEX_State-of-Online-Marketplaces_101821.pdf) marketplace owners use display advertising.

![Advertising product on marketplaces](https://cms.dresma.com/uploads/Advertising_product_on_marketplaces_ebbada2a53.webp)
[Source: Freepik](https://img.freepik.com/free-photo/corporate-management-strategy-solution-branding-concept_53876-167088.jpg?w=996&t=st=1664775647~exp=1664776247~hmac=d6b4d9e91cc0669c44aed35814e0a043c9b036e3d6779c05613973caade93c1c)

Each marketplace has its laws and regulations regarding advertising on its platform.

If you intend on advertising your product in a marketplace, keep in mind the following points;

- Prepare inventory - If you run pay-per-click advertisements on marketplaces, you will inevitably get more sales. Hence, stock up your inventory beforehand. If possible, set up an automated inventory management system to keep track of your stock.
- Your pricing strategy - When you run ads, you compete with several other businesses. Most marketplaces run ads on a pay-per-click basis. This means you will pay the marketplace every time a customer clicks on your advertisement. Create a pricing strategy to make sure you are covering the cost of advertising.
- Information - If you decide to advertise, make sure you make the most of it. Write a clear product description, use high-quality images (you can use [DoMyShoot](https://www.domyshoot.com/) to create eCommerce standard product images), and highlight your product features well in one graphic.

In short, the more straightforward your product information is to your customer, the better you can convert them.

### 3. Optimize your product listing

Listing your product on an eCommerce marketplace is not the end of your tasks.

Remember, several other brands are listing similar or the same products as yours on the marketplace.

For consumers to take notice of your product, it is essential that your listing is SEO optimized.

For example, when searching for running shoes for men on Amazon, below are the top results that showed up.

![Optimize your product listing](https://cms.dresma.com/uploads/Optimize_your_product_listing_6eeaa47c73.png)
[Source: Amazon](https://www.amazon.com/USA-Shoes/s?k=USA+Shoes)

Amazon provides sellers with keywords they should include in their listings.

Use these keywords in your title and product description to appear when a customer searches for your product.

It is also vital to note that your product title is the first thing your customers will notice. Make sure it contains only relevant information about your product.

### 4. Offer an assortment of products
Most eCommerce marketplace algorithms boost the top performing products on the top.

Factors determining whether a product is high-performing are:

- The number of positive product ratings.
- Number of positive product reviews.
- Repeated purchase.

These factors are essential to shape your customer's perception of your product and take a call at the time of purchase.

Consider listing your top-performing products on your eCommerce store rather than one that is new and doesn't have many testimonials.

### 5. Focus on creating an impactful customer experience

An inevitable point you should keep in mind is your customer experience.

Even if you do everything mentioned above, you do everything right and have the perfect marketing strategies in place; if your customers are not happy with you, it's all for nothing.

Even when listing your product on the marketplace, make sure:

- Your offer price is in your customer's currency.
- To use human-curated translation.
- To be transparent with all the costs involved, including the duties and taxes.
- To display the shipping and delivery expectations.
- Make things convenient for your customers.



Five tips for selling on online marketplaces

## Online marketplace product image guidelines for 2023

### 1. Image quality is key

Product image quality is one of the most important determining factors in making a sale on an online eCommerce marketplace.

Ensure you upload professional product photographs because there is a connection between high-quality product pictures, the client's shopping experience, and your sale's conversion.

![Product image quality](https://cms.dresma.com/uploads/Product_image_quality_1c375fa22b.jpeg)
[Source: Pexels](https://images.pexels.com/photos/5717973/pexels-photo-5717973.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1)

High-quality product images will help you sell your product better than an image that is low-quality.

According to Justuno, [93% of consumers](https://www.justuno.com/blog/65-e-commerce-statistics-about-consumer-psychology/) consider visual appearance to be a critical factor at the time of purchase.

Most eCommerce marketplaces have specific product image guidelines to adhere to by the sellers.

It is time then for you to take professional quality product photographs.

### 2. Create omnichannel and mobile-friendly images

Technology has enabled us to purchase products on the go!

We do not have to sit in front of a computer screen to make a purchase when we can do the same from our smartphones.

![Omnichannel and mobile-friendly image](https://cms.dresma.com/uploads/Omnichannel_and_mobile_friendly_image_dade11fae7.jpeg)
[Source: Pexels](https://images.pexels.com/photos/5076511/pexels-photo-5076511.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1)

Smartphones have shaped how consumers interact with eCommerce marketplaces because of the convenience it has created.

Over [230 million](https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics) shoppers in the U.S. own a smartphone.

79% of smartphone users have made online purchases using mobile devices.

[80%](https://conversionxl.com/blog/mobile-internet-users-and-their-shopping-behavior/) of people don't leave their houses without their smartphones. It is hence inevitable that consumers need more mobile-optimized listings on marketplaces.

Posting low-quality images can affect your sales in the long run.

Hence, remember that one of the first things shoppers will look at is your product image. For this reason, ensure you use professional photos right from the start.

### 3. Top online marketplace image guidelines

The product image you use should represent your actual product accurately.

Be careful when using props and accessories in your product image, as it can misrepresent your customers what you are selling. Keep your product photographs simple and not crowded.

Most marketplaces have guidelines for product images on their website. Following are the image guidelines of some of these marketplaces.

![Top online marketplace image guidelines](https://cms.dresma.com/uploads/Top_online_marketplace_image_guidelines_e490b95b85.png)
[Source: Pixelz](https://www.pixelz.com/blog/marketplace-image-guidelines/)

Image guidelines of marketplaces are regularly changing. DoMyShoot automatically creates photos adhering to the policies of marketplaces.

[DoMyShoot](https://www.domyshoot.com/) keeps tabs on these changes and takes care of them while you focus on taking killer product shots.

### 4. Universal eCommerce product photography guidelines

Above, we have discussed how different eCommerce marketplaces have different product photography guidelines.

Above, we have discussed how different eCommerce marketplaces have different product photography guidelines.

Below are three universal eCommerce product photography guidelines. 

#### 1. Follow current trends

Your products should fill at least 85% of the image.

![Image ratio](https://cms.dresma.com/uploads/Image_ratio_f9af41d39a.jpg)
[Source: Amazon](https://www.amazon.co.uk/Gaatpot-Anti-Slip-Booties-Outdoor-Sneakers/dp/B0BCJKNK76/ref=sr_1_1_sspa?adgrpid=125782924537&gclid=Cj0KCQjwteOaBhDuARIsADBqRegtuoUnMR2GTgQetDWC48muoQWM13CHRGyiIsxLPgKqJP_J6k5DEYAaAgQ2EALw_wcB&hvadid=549514924467&hvdev=c&hvlocphy=1007765&hvnetw=g&hvqmt=b&hvrand=12128625467950506243&hvtargid=kwd-31581577191&hydadcr=25015_1916553&keywords=shoe+amazon&qid=1666788089&qu=eyJxc2MiOiI2LjY2IiwicXNhIjoiNC4yOCIsInFzcCI6IjEuMDAifQ%3D%3D&sr=8-1-spons&psc=1)

The leaders of the eCommerce marketplace, Amazon and eBay, recommend having 500 pixels on the longest side.

Your pictures should be at least 1200 pixels, if not more, on the longest side. This activates the zoom and enlarge features on most marketplaces.

#### 2. Use a white background

![Product white background](https://cms.dresma.com/uploads/Product_white_background_e0d75cdb15.jpg)
[Source: Amazon](https://www.amazon.co.uk/Emporio-Armani-Chronograph-Stainless-AR11215/dp/B07MHY6NXF/ref=sr_1_19?crid=1C3AMCODVPJT2&keywords=watch&qid=1666786414&qu=eyJxc2MiOiI5LjM0IiwicXNhIjoiOC44MSIsInFzcCI6IjcuNzIifQ%3D%3D&sprefix=watch%2Caps%2C336&sr=8-19)

A white background is always a good option for a better display of products on mobile devices.

Most eCommerce marketplaces make it mandatory for the hero image to have a white background for standardization.

#### 3. Use your product images to represent your brand

Keep your product images consistent.

Thousands of brands will come across your product on marketplaces. Especially on marketplaces like Facebook, Amazon, and eBay, it is crucial that you put your best foot forward.

Consistent product images communicate a strong brand identity that shows professionalism and makes the buyers feel more confident buying from you.




Online marketplace product image guidelines for 2023

## Harnessing an omnichannel eCommerce retail experience

Putting your products and services up on every platform is called omnichannel retail.

For example, an apparel brand may sell its product on its website, app, Facebook and Instagram marketplace, and Amazon.

Omnichannel retail applies primarily to retail-based eCommerce business-to-consumer (B2C) brands. This includes clothing, goods, food and beverages, and more.

Suppose you own an apparel brand, have a website to sell your products, and are present in a marketplace; in that case, you can also have an app for consumers to purchase products, track shipping and progress, and access customer service.

The following are five examples of brands harnessing the omnichannel eCommerce retail experience.

### 1. Amazon

Amazon is one of the brands making the most of offering an omnichannel experience to its customers.

![Omnichannel experience](https://cms.dresma.com/uploads/Omnichannel_experience_aa3afa81f1.avif)
[Source: Unsplash](https://images.unsplash.com/photo-1523474253046-8cd2748b5fd2?ixlib=rb-1.2.1&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&w=1170&q=80)

Amazon not only has its website, but it also has an application that customers can use to access their accounts from anywhere.

Whether a consumer uses the application or the website to add items to their cart on Amazon doesn't matter. The details on both mediums will get synced automatically.

### 2. Apple

Apple is another good experience for an omnichannel seller.

Apple has its website, and its products are in almost every other marketplace.

![Apple is another good experience for an omnichannel seller.](https://cms.dresma.com/uploads/Omnichannel_seller_8dc2df3ade.png)
[Source: Apple](https://www.apple.com/in/iphone-14-pro/)

However, like Apple, you don't necessarily have to be present on every platform. Choose a minimum of one marketplace that suits your brand the best.

### 3. Nykaa

Nykaa is a beauty and cosmetic eCommerce brand based in India.

Nykaa has its website and sells its products on marketplaces like Amazon and Flipkart.

![Nykaa](https://cms.dresma.com/uploads/Nykaa_715d861acb.png)
[Source: Nykaa](https://www.nykaa.com/?eq=mobile&utm_content=ads&utm_source=GooglePaid&utm_medium=PLA&utm_campaign=performancemaxnykaacosmetics&gclid=Cj0KCQjwteOaBhDuARIsADBqRehLbafQBuXaQFoL-lY4JP43UAJRBfhhVFybs1zf-y6zD6q2rFVQUGQaAgN8EALw_wcB)

Besides this, Nykaa has an app from which shoppers can browse and purchase.

After having incredible success online, Nykaa is expanding by creating its in-person retail outlets across the country.

### 4. Nike

Nike, a leader in selling shoes and apparel like Apple, has not left a stone unturned when it comes to omnichannel eCommerce retail.

![Nike Brand](https://cms.dresma.com/uploads/Nike_Brand_e7ad73b55d.webp)
[Source: Nike](https://static.nike.com/a/images/f_auto,cs_srgb/w_1536,c_limit/da132a9e-24c3-4d55-adfa-c3441d723aaf/nike-app.jpg)

Along with its website, Nike sells its products on every top marketplace that allows selling shoes and apparel.

Alongside this, Nike has a shopping app where consumers can browse different products.

Many consumers prefer browsing through the products online when being present in the physical store. Nike understands this and is capitalizing on this through its application.

### 5. Barnes & Noble

Book lovers, assemble!

Barnes & Noble is an American bookstore that takes book shopping up a notch!

![Barnes & Noble](https://cms.dresma.com/uploads/Barnes_and_Noble_7ea5d5ada1.png)
[Source: Barnes & Noble](https://www.barnesandnoble.com/)

Barnes & Noble has physical outlets where shoppers can purchase books and cafes where shoppers can sit and read a book while consuming a hot coffee.

The Barnes & Noble app does not only allow you to purchase books from its app but also place coffee orders on your way to its cafe!

Barnes & Noble is consistent in giving its consumers an excellent experience regardless of where customers decide to interact with it.


Harnessing an omnichannel eCommerce retail experience

## Wrapping it up

An eCommerce marketplace opens many avenues for eCommerce brands worldwide. Regardless of where you reside, marketplaces give you access to customers worldwide.

As we discussed above, your product image is one of the most important factors determining how your customers perceive your brand.

Create high-quality product images that adhere to eCommerce marketplace guidelines instantly using [DoMyShoot.](https://www.domyshoot.com/)

DoMyShoot helps you -
- Create trending product images.
- Freely adapt your product images with different platforms for an excellent omnichannel experience.
- Edit images on a large scale.
- Get your product photos delivered via email within 24 hours.

Request for a [demo of DoMyShoot](https://www.domyshoot.com/) today!



Wrapping it up

## FAQs

#### Q. What is the best photo size for the Facebook marketplace?
A. Facebook recommends using a photo of size 1,080 x 1,350 pixels for the marketplace. And for images with links, it recommends 1,200 x 1,200 pixels.

#### Q. What is the best marketplace site?
A. Amazon is the world's largest online eCommerce marketplace. Amazon exists in over 50 countries worldwide.

#### Q. What makes a photo look professional?
A. An excellent way to ensure your product photographs look professional is by editing them. A simple noise reduction, white balance, sharpening, contrast, and saturation should do the job.

#### Q. Can I use my smartphone for product photography?
A. You can [create product images](https://www.domyshoot.com/blog/beginner-guide-to-smartphone-photography) using your smartphone. Another product you will need alongside this would be a tripod to take steady shots.


The Ultimate Guide to eCommerce Marketplace Product Photos for 2023.pdf

The Ultimate Guide to eCommerce Marketplace Product Photo

The Ultimate Guide to eCommerce Marketplace Product Photos for 2023

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