eCommerce

![Header.jpg](https://cms.dresma.com/uploads/Header_d0147c1e75.jpg)

Today, you can easily start your jewelry business without heavy investments in brick-and-mortar stores. The rise of eCommerce has helped motivated entrepreneurs to easily achieve their goals by setting up an online store in mere minutes.

You can then gather the required traffic and boost conversions that are going to ultimately help you grow. However, building an online jewelry business can still be quite difficult. There’s so much more to be done beyond setting up a Shopify store. Prioritizing how you capture the essence of your products through photography is one! 

But don’t worry! We got your back! In this article, we will help you gather all the inspiration you can get from the best Shopify jewelry stores to get started on your product photography journey!

## Product photography demands stepping out of the box

Did you know that [90%](https://www.splento.com/blog/photography/the-importance-of-quality-photography-for-your-ecommerce/) of online purchasers claim that product photo quality is the most important contributing factor to online sales? And good product photography is [40%](https://www.splento.com/blog/photography/the-importance-of-quality-photography-for-your-ecommerce/) more likely to be shared from your social media accounts, which doubles as a great marketing strategy as well. 

Over [75%](https://www.splento.com/blog/photography/the-importance-of-quality-photography-for-your-ecommerce/) of online buyers rely on a product shot to make a decision.

Great product photography helps you, as a brand, build trust and boost conversion rates. But, simply using any plain picture will not help you. You need to go out and beyond to create an extension of your brand story. Today, we live in an era of social media that is obsessed with great visuals. 

This is why, just taking flat lay pictures of your jewelry products, will not make the cut. To get noticed, among various other commendable competitors, your product photography needs to speak for itself!

Product photography demands stepping out of the box

## 7 jewelry photography ideas from the best Shopify jewelry stores

![unnamed.jpeg](https://cms.dresma.com/uploads/unnamed_60e9101025.jpeg)

Understanding and analyzing what your competitors are doing is an absolute necessity when running any business. Today, we will explore what some of the top Shopify jewelry stores are doing and what they got right. This will give you a headstart in executing the best jewelry photography ideas for your online jewelry brand so you can stand out amidst the tough competition.

We’re sure these examples will help you come up with great ideas to shoot jewelry for your brand.

### [1. Shashi](https://shopshashi.com/collections/earrings)

Shashi is a Shopify jewelry store that sells dainty necklaces, earrings, bracelets, and rings. 

Their online storefront is beautifully designed by using their brand colors - white, black, and earthy brown tones and the product catalog consists of pieces of jewelry made of gold and rose gold.

Notice how they display jewelry on the Shopify store. Their product pages are minimal yet tie their whole brand story together seamlessly. 

The brand realizes that its product needs to be in the spotlight and hence chooses to use plain and light backdrops. They also show the product on a model to give customers a better idea of what the product actually looks like. This helps eliminate any anxiety or confusion the shopper might have about buying jewelry online.

Furthermore, there are no other jewelry pieces used on the model on a particular product page to help show the product in a better light. It helps in not losing focus on the product at hand.

![unnamed (5).png](https://cms.dresma.com/uploads/unnamed_5_be12073f13.png)

### [2. Wolf Circus](https://us.wolfcircus.com/)

Wolf Circus is a Shopify store that sells demi-fine handcrafted jewelry pieces. They make use of recycled sterling silver or recycled bronze in their products. It is then covered in high-grade 14k gold plating. 

Their website design and product photography are minimalistic and classy. Throughout their entire site, they make use of high-definition photographs that highlight their jewelry creations. 

All the photos captured and used portray a rather sophisticated vibe that matches the brand’s overall aesthetic. In their product pages, they have prioritized focussing on the intricate details of their minimalistic jewelry.

![unnamed (6).png](https://cms.dresma.com/uploads/unnamed_6_fd25caec72.png)

### [3. Qalo](https://qalo.com/)

Qalo is an online brand that develops “ultra-durable active lifestyle products”. The brand offers silicone rings for humans along with sustainable pet accessories.

Their website design is sleek and clean, including their product page structure and flow.

Qalo’s product photography is unique because of the use of cute and fluffy pets that help capture the mood and aesthetic of the brand accurately. They have tried to incorporate emotions to execute their creative jewelry photography ideas. 

This is brilliant because it helps the consumer connect instantly and thus make faster purchases.

![unnamed (1).png](https://cms.dresma.com/uploads/unnamed_1_33888bc2d2.png)

### [4. Rebel Nell](https://www.rebelnell.com/)

Rebel Nell creates and sells one-of-a-kind jewelry items from Detroit Graffiti fragments. There are no two identical products in their store, and you get “one of no other kind.” 

Their product photography manages to capture the essence of wearable art. All their pictures are colorful, bright, vivid, and bold. It helps portray the brand’s vision and aesthetic while also displaying the intricate details of their products.

![unnamed (2).png](https://cms.dresma.com/uploads/unnamed_2_df1f12d8d7.png)

### [5. King Ice](https://www.kingice.com/)

There are so many sub-categories and niches even in the field of jewelry. For instance, you could be a minimal jewelry brand or a streetwear jewelry brand. Essentially, both brands are jewelry brands. However, the feel, vibe, and aesthetics of both these brands are going to be poles apart.

Your jewelry photography ideas need to be able to capture this very essence of your brand.

King Ice is one of Shopify’s top streetwear jewelry brands. The brand’s product catalog consists of iced rings and pendants with chains. 

The product shots used on the website does complete justice to the company's style. Vivid, detailed, and magnified images portray the bling and dazzle of the products in the best light possible.

![unnamed (3).png](https://cms.dresma.com/uploads/unnamed_3_090ba6489e.png)

### [6. CRAFTD London](https://uk.craftdlondon.com/)

CRAFTD is a premium jewelry business that sells pendants, chains, rings, and earrings for men. 

This brand’s product photography is minimalistic. Their prime focus is on their designs. So, you will notice clean tight shots with solid backgrounds and warm-toned lighting that help the shopper easily view their products.

![unnamed (4).png](https://cms.dresma.com/uploads/unnamed_4_1649c17daf.png)

### [7. Vitaly](https://www.vitalydesign.com/)

Vitaly describes itself as an “experimental design movement”. They sell a wide range of jewelry items including rings, pendants, necklaces, and bracelets.

This brand’s product photography is flawless and gives a rather futuristic vibe. All pictures used on their website have a sense of character to it. Their product images are crisp and clear, and match the gold and silver tones of their jewelry, thus tying everything together.

Vitaly also makes use of 360-degree product shots to let the user view the product clearly. 

![Picture 1.gif](https://cms.dresma.com/uploads/Picture_1_823da1be46.gif)

7 jewelry photography ideas from the best Shopify jewelry stores

## Conclusion

Jack Ma, the founder of Alibaba Group says -

_“You should learn from your competitor, but never copy. Copy and you die”._

This applies to all domains of eCommerce, your online jewelry business included. So, while brainstorming about your jewelry photography ideas, it is great to look for inspiration and understand what your competitors are doing. But, it is also equally important to not simply rip off these ideas either.

Build your own brand aesthetic and story. Ensure that you add your own personal element to all your pictures to create more impact. 

Now, with tools like [DoMyShoot](https://domyshoot.com), you can now easily take control of your eCommerce images. It is undoubtedly the best app for modern jewelry photography ideas today. This all-in-one solution for custom outputs of your product photography can help you improve your conversion rates with just a few taps and clicks.

You can [book a demo](https://dresma.ai/request-a-demo/) today and take the first step towards enhancing your eCommerce product photography.

Conclusion

## FAQs

**Q. Why is product photography important for your jewelry business?**

A. Over 75% of online buyers rely on product shots to make a decision.

Great product photography helps you, as a brand, build trust and boost conversion rates. But simply using any plain picture will not help you. You need to go out and beyond to create an extension of your brand story. Today, we live in an era of social media that is obsessed with great visuals. 

**Q. How helpful is competitor analysis in producing better jewelry photography ideas?**

A. Jack Ma, the founder of Alibaba Group says “You should learn from your competitor, but never copy. Copy and you die”.

This applies to all domains of eCommerce, your online jewelry business included. So, while brainstorming about your jewelry photography ideas, it is great to look for inspiration and understand what your competitors are doing. But it is also equally important to not simply rip off these ideas either.

**Q. How do you take aesthetic pictures of jewelry?**

A. Just taking flat lay pictures of your jewelry products will not make the cut. To get noticed, among various other commendable competitors, your product photography needs to speak for itself!

You can create moodboards and invoke emotion through your pictures.

FAQs

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7 Best Jewelry Photography Ideas from Leading Shopify Jewelry Stores

Just getting started on Shopify? One of the most important decisions to make as a new store owner is deciding which Shopify theme to select. Themes are the framework for how your eCommerce store will appear.

They vary in terms of technical sophistication, so picking one that you feel comfortable with is very important.

![2.png](https://cms.dresma.com/uploads/2_46517fd1dd.png)

## Is Brooklyn a good theme for Shopify?

If you're just getting started with Shopify, consider using the Brooklyn theme for your eCommerce store. 

This contemporary apparel retailing platform offers a thematic design tailored to showcasing brand imagery while also providing user-friendly navigation that will have customers coming back again and recommending it!

One of the best features of the Brooklyn theme is its ability to make your images stand out. 

Some of these features include a header to showcase multiple products or brand images at the top of your home page, dynamic product grids that automatically change based on how many are displayed, and a homepage video slot so you can speak directly to your audience and showcase your product through video.


Is Brooklyn a good theme for Shopify?

## Tips on customizing the Shopify Brooklyn theme

Once you decide to go with the Shopify Brooklyn theme, your next step is enhancing customization, so it matches your company’s branding. 

Here’s a step-by-step guide on how to customize some of the most important elements of the Brooklyn theme.

![3.png](https://cms.dresma.com/uploads/3_24c1041d23.png)

### Site navigation and header menus

Building out your site navigation is a crucial first step in making it easier for customers to find what they're looking for.

A [dropdown menu](https://wisemerchant.com/ecommerce/shopify/add-drop-down-menus) lets you group products, collections, or pages together and uses the main menu as an access point that organizes these groups with ease - whether this means creating categories like "Clothing" which has its own sub-menus from clothing items themselves (for example, ‘shirts’) or simply giving visitors more options by adding secondary levels beneath each heading such as ‘Home’ with ‘Accessories’ nested as a subsection.

Nesting menu items to build drop-down menus is the best way we know how to organize your online store's navigation. You can do this by creating or moving top-level entries so they're "nested" below an item in its own right, which will then appear at the main entrance with all other submenus rotating outwards from it like some kind of crazy nested dollhouse - only instead making our lives easier because we don't need drawers for things anymore!

Here’s an [in-depth guide from Shopify](https://help.shopify.com/en/manual/online-store/menus-and-links/drop-down-menus) on how to set this up.

![4.png](https://cms.dresma.com/uploads/4_ef07a8b426.png)

When you have a lot of space reserved for your header menu, the Brooklyn theme takes up only as much room as needed.

In other words - if you add more than four or five links on the main page, your header navigation will convert into easy-to-use sidebar navigation!

You can also prevent this from happening with some simple editing optimization tips, like creating menu items with limited characters, experimenting with font sizes to provide clean, readable text, and changing the Accent text in your typography settings.

When it comes to the header navigation, it will disappear as a customer scrolls down on the page by default.

However, you can customize this by creating a ‘sticky header’, which means that the header stays at the top of the page as a customer scrolls down.

This ensures that the content of the header, such as the search, cart, and main menu, is always accessible no matter where the customer is on the page.

This header customization is great for stores that want to have their header content visible at all times, or when certain pages require the user to do a lot of scrolling.

### Creating the right image sizes

Keeping a consistent image size for all your product slides is extremely important. This will help make sure that they have a native feel and fit into the space you have, rather than being too big or small.

The Brooklyn theme uses [1200 x 800 px](https://www.edesk.com/blog/shopify-images/#:~:text=When%20choosing%20a%20Shopify%20banner,pixels%20for%20square%20product%20photos.) images - we highly recommend stores keep these dimensions in mind as they’re taking their product photos! The banner within this theme also uses the same dimensions. You can see them in action on the Brooklyn demo store.

When it comes to individual product shots, you should always aim for **2048 x 2048 pixels** for the Brooklyn theme.

![5.png](https://cms.dresma.com/uploads/5_af29effda5.png)

When a user’s browser screen is small (like on mobile devices), image slides will fill up the screen from top to bottom.

These are resized and their height equals that which you see on a flat surface - so there isn't too much distortion when viewing them at an angle or off-center fixture like in this example where we saw how it can fit all directions equally well.

For larger screens (like on desktops or larger laptops), the image slides are also resized to make their width equal to the width of the browser window. The slides are also cropped at the bottom to fill the window without distorting the images.

The Brooklyn theme also gives you the ability to set up a blog post. Using blog content is another great way to share your story and drive users through ‘organic’ channels (things like Google Search).

When [adding a blog photo](https://help.shopify.com/en/manual/online-store/blogs/writing-blogs#add-an-image-to-a-blog-post), the first image in a blog article is used as the featured image for the blog page.

### Homepage sections: slideshows, rich text, and product showcases

When using the Brooklyn theme, the default homepage contains the following sections - Slideshow, Rich Text, Collection List, Featured Collection, Featured Product, and Newsletter.

Of course, this can be customized and any sections can be added or deleted. But this is a great format to start you off.

If you have enough product SKUs, [adding more products](https://pagefly.io/blogs/shopify/shopify-brooklyn-theme-review-tutorials) to the Slideshow will help create a more visually appealing, image-rich site experience for users. You can also put the slideshow on auto-rotate with a customizable rotation time.

Navigating downward through the homepage sections, the Rich Text section provides an opportunity to highlight key points about your business and inform users about who you are. Fonts and text size can be edited within this section to create a native brand experience.

And finally, we have product Collections. Collections are a fantastic, reusable section throughout Shopify themes and lets you showcase your entire portfolio. This is such a great feature within Shopify, it deserves its own paragraph within this blog.

### Product images on collection pages

When using Shopify’s [collection pages](https://help.shopify.com/en/manual/products/collections/collection-layout) to show products in a collage style, your products will rotate between larger-sized images and smaller-sized images.

Whether a product is rendered as a large image or a small image is based on how you’ve ordered the products within the collage. If you want to edit the collage order, you can do so within the ‘Collections’ page, which can be found in your Admin section.

[Once you’re in the Collections section](https://help.shopify.com/en/manual/online-store/themes/themes-by-shopify/vintage-themes/brooklyn/tips-brooklyn), find the product collection that you want to edit, and then find the ‘Products’ area. Select ‘Manually’ from the ‘Sort’ menu and then rearrange the products based on how you’d like them to appear on your live website.

![6.png](https://cms.dresma.com/uploads/6_c9861d386b.png)

Tips on customizing the Shopify Brooklyn theme

## Trying the Brooklyn theme tutorial

As we’ve discussed throughout this blog, the Brooklyn theme is one of the best Shopify themes to create an image-rich site experience.

It has excellent product photography that displays perfectly on all devices - desktops, mobile phones, and tablets. And this theme also has an easy design with a drag-and-drop system to help create it without technical knowledge needed at all.

Since this is such a popular theme, there’s a lot of tutorial content to help give you a video walk-through on getting started. [Here’s a video](https://www.youtube.com/watch?v=77APQcTHBM8) that we like, which gives a very in-depth, step-by-step walkthrough on how to get started.

Trying the Brooklyn theme tutorial

## Examples of Shopify stores using the Brooklyn theme

Need some inspiration on how you can build a beautifully designed Shopify store? Here are a few examples -

### [Kit & Kin](https://us.kitandkin.com/)

![7.png](https://cms.dresma.com/uploads/7_4d4b14db3d.png)

### [Himali](https://himalilife.com/)

![8.png](https://cms.dresma.com/uploads/8_4277e3ec9f.png)

### [Jesse Made](https://jessemade.myshoplaza.com/)

![9.png](https://cms.dresma.com/uploads/9_9a2b68555b.png)

### [Mother Earth](https://memotherearthbrand.com/)

![10.png](https://cms.dresma.com/uploads/10_237cc1b670.png)

### [Bear Smoke Barbeque](https://bearsmokebbq.com/)

![11.png](https://cms.dresma.com/uploads/11_97fd1f152a.png)

### [Impo](https://impo.com/)

![12.png](https://cms.dresma.com/uploads/12_096a6e1929.png)

Examples of Shopify stores using the Brooklyn theme

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How to Set Up Shopify Brooklyn Theme: Tips & Tricks for 2022

![article visual_.png](https://cms.dresma.com/uploads/article_visual_75472e046f.png)

With DoMyShoot, you have in the palm of your hands the right app to allow you to create a profitable online business, super quickly and easily. 

Let us share with you our top five picks for creating a profitable online business -

1. High-quality product shoots using your normal smartphone! Just select ‘Start your shoot’ and place your product on a white background in natural light. Let our in-app AI guide your shoot and sit back while we send you your processed images.

![app.png](https://cms.dresma.com/uploads/app_75f22659bf.png)

2. You can use your high-quality images to showcase your product on all leading marketplaces like Amazon, eBay, and more - countless adaptations at no extra cost!

![amazon.png](https://cms.dresma.com/uploads/amazon_c80e2d65ec.png)

3. Want to show off your product in a funkier way for social media? We got you covered! Just select lifestyle templates and choose the category your product fits into for a range of creative and cool templates to show it off.

![instagram.png](https://cms.dresma.com/uploads/instagram_7376c1ed0c.png)

4. With DoMyShoot, multiple angles and countless adaptations of your product is not an issue. So, show off your products anywhere, anytime!

![adaptations.png](https://cms.dresma.com/uploads/adaptations_9510c40b27.png)

5. With all these features, posting regularly and automating your processes becomes a snap!

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Tips to Create a Profitable Online Business

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Hello! Welcome to DoMyShoot blog - the only corner of the internet you need to visit to learn more about eCommerce product photography, design aesthetics, trending designs, photography equipment, marketplace guides, product photoshoot, image editing, etc.

We share top insights, stories, and thought leadership articles that are especially helpful for online sellers looking to leverage the power of visual content to boost their sales.

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