eCommerce

![Header.jpg](https://cms.dresma.com/uploads/Header_d0147c1e75.jpg)

Today, you can easily start your jewelry business without heavy investments in brick-and-mortar stores. The rise of eCommerce has helped motivated entrepreneurs to easily achieve their goals by setting up an online store in mere minutes.

You can then gather the required traffic and boost conversions that are going to ultimately help you grow. However, building an online jewelry business can still be quite difficult. There’s so much more to be done beyond setting up a Shopify store. Prioritizing how you capture the essence of your products through photography is one! 

But don’t worry! We got your back! In this article, we will help you gather all the inspiration you can get from the best Shopify jewelry stores to get started on your product photography journey!

## Product photography demands stepping out of the box

Did you know that [90%](https://www.splento.com/blog/photography/the-importance-of-quality-photography-for-your-ecommerce/) of online purchasers claim that product photo quality is the most important contributing factor to online sales? And good product photography is [40%](https://www.splento.com/blog/photography/the-importance-of-quality-photography-for-your-ecommerce/) more likely to be shared from your social media accounts, which doubles as a great marketing strategy as well. 

Over [75%](https://www.splento.com/blog/photography/the-importance-of-quality-photography-for-your-ecommerce/) of online buyers rely on a product shot to make a decision.

Great product photography helps you, as a brand, build trust and boost conversion rates. But, simply using any plain picture will not help you. You need to go out and beyond to create an extension of your brand story. Today, we live in an era of social media that is obsessed with great visuals. 

This is why, just taking flat lay pictures of your jewelry products, will not make the cut. To get noticed, among various other commendable competitors, your product photography needs to speak for itself!

Product photography demands stepping out of the box

## 7 jewelry photography ideas from the best Shopify jewelry stores

![unnamed.jpeg](https://cms.dresma.com/uploads/unnamed_60e9101025.jpeg)

Understanding and analyzing what your competitors are doing is an absolute necessity when running any business. Today, we will explore what some of the top Shopify jewelry stores are doing and what they got right. This will give you a headstart in executing the best jewelry photography ideas for your online jewelry brand so you can stand out amidst the tough competition.

We’re sure these examples will help you come up with great ideas to shoot jewelry for your brand.

### [1. Shashi](https://shopshashi.com/collections/earrings)

Shashi is a Shopify jewelry store that sells dainty necklaces, earrings, bracelets, and rings. 

Their online storefront is beautifully designed by using their brand colors - white, black, and earthy brown tones and the product catalog consists of pieces of jewelry made of gold and rose gold.

Notice how they display jewelry on the Shopify store. Their product pages are minimal yet tie their whole brand story together seamlessly. 

The brand realizes that its product needs to be in the spotlight and hence chooses to use plain and light backdrops. They also show the product on a model to give customers a better idea of what the product actually looks like. This helps eliminate any anxiety or confusion the shopper might have about buying jewelry online.

Furthermore, there are no other jewelry pieces used on the model on a particular product page to help show the product in a better light. It helps in not losing focus on the product at hand.

![unnamed (5).png](https://cms.dresma.com/uploads/unnamed_5_be12073f13.png)

### [2. Wolf Circus](https://us.wolfcircus.com/)

Wolf Circus is a Shopify store that sells demi-fine handcrafted jewelry pieces. They make use of recycled sterling silver or recycled bronze in their products. It is then covered in high-grade 14k gold plating. 

Their website design and product photography are minimalistic and classy. Throughout their entire site, they make use of high-definition photographs that highlight their jewelry creations. 

All the photos captured and used portray a rather sophisticated vibe that matches the brand’s overall aesthetic. In their product pages, they have prioritized focussing on the intricate details of their minimalistic jewelry.

![unnamed (6).png](https://cms.dresma.com/uploads/unnamed_6_fd25caec72.png)

### [3. Qalo](https://qalo.com/)

Qalo is an online brand that develops “ultra-durable active lifestyle products”. The brand offers silicone rings for humans along with sustainable pet accessories.

Their website design is sleek and clean, including their product page structure and flow.

Qalo’s product photography is unique because of the use of cute and fluffy pets that help capture the mood and aesthetic of the brand accurately. They have tried to incorporate emotions to execute their creative jewelry photography ideas. 

This is brilliant because it helps the consumer connect instantly and thus make faster purchases.

![unnamed (1).png](https://cms.dresma.com/uploads/unnamed_1_33888bc2d2.png)

### [4. Rebel Nell](https://www.rebelnell.com/)

Rebel Nell creates and sells one-of-a-kind jewelry items from Detroit Graffiti fragments. There are no two identical products in their store, and you get “one of no other kind.” 

Their product photography manages to capture the essence of wearable art. All their pictures are colorful, bright, vivid, and bold. It helps portray the brand’s vision and aesthetic while also displaying the intricate details of their products.

![unnamed (2).png](https://cms.dresma.com/uploads/unnamed_2_df1f12d8d7.png)

### [5. King Ice](https://www.kingice.com/)

There are so many sub-categories and niches even in the field of jewelry. For instance, you could be a minimal jewelry brand or a streetwear jewelry brand. Essentially, both brands are jewelry brands. However, the feel, vibe, and aesthetics of both these brands are going to be poles apart.

Your jewelry photography ideas need to be able to capture this very essence of your brand.

King Ice is one of Shopify’s top streetwear jewelry brands. The brand’s product catalog consists of iced rings and pendants with chains. 

The product shots used on the website does complete justice to the company's style. Vivid, detailed, and magnified images portray the bling and dazzle of the products in the best light possible.

![unnamed (3).png](https://cms.dresma.com/uploads/unnamed_3_090ba6489e.png)

### [6. CRAFTD London](https://uk.craftdlondon.com/)

CRAFTD is a premium jewelry business that sells pendants, chains, rings, and earrings for men. 

This brand’s product photography is minimalistic. Their prime focus is on their designs. So, you will notice clean tight shots with solid backgrounds and warm-toned lighting that help the shopper easily view their products.

![unnamed (4).png](https://cms.dresma.com/uploads/unnamed_4_1649c17daf.png)

### [7. Vitaly](https://www.vitalydesign.com/)

Vitaly describes itself as an “experimental design movement”. They sell a wide range of jewelry items including rings, pendants, necklaces, and bracelets.

This brand’s product photography is flawless and gives a rather futuristic vibe. All pictures used on their website have a sense of character to it. Their product images are crisp and clear, and match the gold and silver tones of their jewelry, thus tying everything together.

Vitaly also makes use of 360-degree product shots to let the user view the product clearly. 

![Picture 1.gif](https://cms.dresma.com/uploads/Picture_1_823da1be46.gif)

7 jewelry photography ideas from the best Shopify jewelry stores

## Conclusion

Jack Ma, the founder of Alibaba Group says -

_“You should learn from your competitor, but never copy. Copy and you die”._

This applies to all domains of eCommerce, your online jewelry business included. So, while brainstorming about your jewelry photography ideas, it is great to look for inspiration and understand what your competitors are doing. But, it is also equally important to not simply rip off these ideas either.

Build your own brand aesthetic and story. Ensure that you add your own personal element to all your pictures to create more impact. 

Now, with tools like [DoMyShoot](https://domyshoot.com), you can now easily take control of your eCommerce images. It is undoubtedly the best app for modern jewelry photography ideas today. This all-in-one solution for custom outputs of your product photography can help you improve your conversion rates with just a few taps and clicks.

You can [book a demo](https://dresma.ai/request-a-demo/) today and take the first step towards enhancing your eCommerce product photography.

Conclusion

## FAQs

**Q. Why is product photography important for your jewelry business?**

A. Over 75% of online buyers rely on product shots to make a decision.

Great product photography helps you, as a brand, build trust and boost conversion rates. But simply using any plain picture will not help you. You need to go out and beyond to create an extension of your brand story. Today, we live in an era of social media that is obsessed with great visuals. 

**Q. How helpful is competitor analysis in producing better jewelry photography ideas?**

A. Jack Ma, the founder of Alibaba Group says “You should learn from your competitor, but never copy. Copy and you die”.

This applies to all domains of eCommerce, your online jewelry business included. So, while brainstorming about your jewelry photography ideas, it is great to look for inspiration and understand what your competitors are doing. But it is also equally important to not simply rip off these ideas either.

**Q. How do you take aesthetic pictures of jewelry?**

A. Just taking flat lay pictures of your jewelry products will not make the cut. To get noticed, among various other commendable competitors, your product photography needs to speak for itself!

You can create moodboards and invoke emotion through your pictures.

FAQs

Header.jpg

7 Best Jewelry Photography Ideas from Leading Shopify Jewelry Stores

Templates

![Header.jpg](https://cms.dresma.com/uploads/Header_8b2de35ba7.jpg)

Jewelry has a unique charm that attracts all humans alike and tempts them to make a purchase. However, in online shopping, its impact depends on the quality of the jewelry image. It determines its selling rate. It is where jewelry photography plays a critical role.
 
Jewelry photography is a tricky job because of the reflective nature of these products. Sellers must make efforts to enhance the quality of jewelry photography. And to accomplish this, additional components are often used in the frame with the main jewelry item. 
 
One of the main decisions in jewelry photography is to choose a background. Most sellers prefer a simple light-colored backdrop for capturing jewelry photos. Lifestyle photos are also popular in this industry, where models are hired to portray the beauty and utility of the jewelry. And if budget is a constraint, a silhouette or stand are alternate options.

Let’s look at some of the simple and creative props for jewelry photography that can be used to boost your images.

## 7 must-have simple props for jewelry photography

Following are 7 simple jewelry photography props you must have -

### 1. Pendant stand: To photograph long necklaces

![Image 2.jpg](https://cms.dresma.com/uploads/Image_2_81d47a033d.jpg)

A pendant stand is great for capturing wide or narrow V-shape necklaces. It also makes it easier for photographers to handle varying chain lengths.

It is better to suspend a pendant with a long chain so that it does not interfere with the jewelry aesthetic. It draws more attention to the pendant, which is the centerpiece of the jewelry. A pendant stand also makes it easier for photographers to modulate exposure to the light. It enhances the visibility of the intricate details that is the USP of the jewelry.

Neckpieces are the highlight of most jewelry sets; hence, it is critical that the photographer showcases them in the best way possible.

### 2. Bowl: To shape necklaces in flat photography

Bowls are another jewelry photography props that can be used for necklaces while taking flat photos, which gives them a good shape. Bowls shape the chains really effectively, despite being an unexpected prop.
 
### 3. Post back: To photograph studs and earrings

A post back with two holes is a commonly used prop for earrings, especially studs. It works well for earrings of all sizes and is ideal for flat and hanging photography. 

Jewelry photographers can create a unique frame using post backs. It helps capture clear and detailed shots of earrings that convey essential information to the customers. It saves a lot of time by reducing customer queries.

### 4. Hook backs: For floating effect on earrings

Hook backs are earring photography props that utilize a single frame with a cut-out center. A transparent acrylic thread clipped together on either side is an alternative to hook backs for use instead. The acrylic thread is later photoshopped and removed from the final image. It helps photographers get the floating effect on earrings.

### 5. Acrylic sheet: For natural reflections

The acrylic sheet allows sellers to create a variety of angle shots with background effects. However, photographers must understand the technical aspects of jewelry photography against a background. Both white and black backdrops are popular in acrylic sheets. With these options, it is easy to modulate lighting. Photographers can position the light source in a variety of ways to generate the desired output.
 
Acrylic sheets allow customers to have a uniform view of the entire jewelry piece, including its different components. It is possible because acrylic sheets have no distinct center of focus, which eliminates the macro effect and balances the image quality with enriching colors. It helps create high-quality jewelry photographs and enables users to view intricate details of the jewelry without putting much strain on the eyes.

### 6. Prop wax: To stabilize the jewelry

Expert photographers use prop wax to stabilize the jewelry. A white putty is a cheaper alternative to prop wax. Sellers benefit from this prop as it doesn't stain the jewelry surface. So, pieces of jewelry can easily be adhered to and removed from a surface. However, prop wax, unlike white putty, can be re-used.

### 7. Hand holder: For bracelets and rings

![Image 3.jpg](https://cms.dresma.com/uploads/Image_3_1464292e8c.jpg)

A hand holder is a popular prop for displaying rings or bracelets. It is usually made of plastic and has an impersonation of a hand shape. It is a great prop for displaying the design and utility of the product.

7 must-have simple props for jewelry photography

## Creative props to enhance jewelry photography

In addition to the discussed props, the following are some budget-friendly, creative, and DIY props for jewelry photography.

### a. Themed props

For creative jewelry captures, sellers can explore some lifestyle props. Natural materials like seashells and oysters enhance the impact of pearl-based pieces of jewelry. 

Even seasonal food items like coffee, tea, and summer drinks add a theme to the jewelry photos. Sellers can try to elicit such association by placing pearl rings near oysters, diamond earrings on a huge stone, or short necklaces on a shell.

### b. Natural shots

![Image 4.jpg](https://cms.dresma.com/uploads/Image_4_4bae055368.jpg)

Plants, leaves, and twigs in the backdrop are sometimes all you need to make your jewelry stand out. Natural surfaces are one-of-a-kind and make for an appealing background for jewelry photography. For example, pebbles, tree branches, and invitation cards evoke emotion in wedding ring images. These are also the best props for photographing rustic antiques or trash jewelry.

Wedding jewelry can also be enhanced using a variety of flowers or petals. Flowers of the same color as the jewelry stone makes the jewelry even more attractive. That's why red roses are often utilized in photography of Ruby-based jewelry, blue Calla Lilies for sapphires, and white tulips for diamonds, among other things.

### c. Fruits for a juicy background

![Image 5.jpg](https://cms.dresma.com/uploads/Image_5_9cdfd59369.jpg)

Fruits are budget-friendly props to highlight brilliant stones. Water droplets used in combination with fruits yield an enhanced effect. Oranges and lemons are the most commonly used fruits for such purposes. Photographers can also color-coordinate their jewelry with the background fruits to highlight jewelry stones. Fresh cherries, for example, can be used to complement a red stone.

### d. Icy shots

An icy backdrop works best photographing silver jewelry. The colors of jewelry pieces with blue or white stones are enhanced multi-fold with ice in the background. Sellers can also freeze the jewelry partially or entirely for the desired effect.

### e. Mirror background

![Image 6.jpg](https://cms.dresma.com/uploads/Image_6_afc617d1f1.jpg)

Mirror background in jewelry photography can yield desired light reflections. A simple mirror, a tablet screen, or even a cooking foil is suitable for creating such striking effects.

Creative props to enhance jewelry photography

## Conclusion

Professional jewelry photography is ideal for commercial purposes. Best equipment, expert input, and appropriate props are essential for obtaining quality output in jewelry photography. However, it is not always possible for sellers to arrange these. Budget constraints often become a limitation.

In such cases, a DIY setup is the best option. Here we discussed some creative DIY props for jewelry photography. But this doesn't eliminate the need for professional equipment like a professional camera, reflectors, lighting, etc. 

So, what can be done? Well, the [DoMyShoot app](https://domyshoot.com) is the solution.
 
DoMyShoot is an all-in-one AI-powered product photography app for online sellers. Compatible with eCommerce platforms, DoMyShoot offers the fastest way to generate jewelry photographs. 

All you need to do is click a picture using the DoMyShoot app. It automatically processes the jewelry image to meet the required guidelines and generates ready-to-use professional quality images, within a few hours. 

Click here to [request a demo](https://dresma.ai/request-a-demo/).

## FAQs

**Q. How to hold the jewelry in place during photography?**

A. Prop wax or white putty is best to hold the jewelry in place during photography.
 
**Q. How do photographers stage jewelry for photography?**

A. The best way to stage jewelry in photography is to shoot it against a white background. It provides minimum hindrance and distractions.
 
**Q. What is the best way to do jewelry photography?**

A. The ideal way to do jewelry photography is to use professional equipment. It ensures the best-quality jewelry images without any reflections or smudges.
 
**Q. How to photograph shiny jewelry?**

A. The best way to photograph shiny jewelry is to use a mirrorless DSLR camera.


Simple and Creative Props for Jewelry Photography to Try

![Header.jpg](https://cms.dresma.com/uploads/Header_620671e4f9.jpg)

Do  you own a fantastic jewelry brand and plan to have a product photoshoot soon? Or are you starting your brand new jewelry business and now want great pictures for your eCommerce store? Maybe you are simply revamping your existing website. 

The background for jewelry photography you choose is one of the single most essential aspects. Whether you are a new jewelry brand owner or you have been in the field for a while, you are in the right place.

Depending upon the type of your jewelry and your brand's message, you can determine what kind of background will best suit your product. If you have noticed, most jewelry brands have a white or black background. However, this is not a rule. If plain colors bore you, no law says you only need to stick to simple jewelry photography backgrounds.

Choosing a background for your product is easier than you think. Jewelry photography can be done against different objects as backgrounds, and they can still look aesthetic. This blog will discuss 11 different backgrounds for jewelry photography that you can use for your next product photoshoot. But before that, why is choosing the perfect and, most importantly, the correct background necessary for jewelry brands in eCommerce stores?

## Why should you focus on the background for jewelry photography?

Not many brands give attention to this crucial element in product photography. The fact that you are here means you do know better. Thousands of people will come across your website from different sources. Each of these visitors will rely only on your product's image to decide if they should trust your product.

Choosing the best background is essential because you want to ensure your target audience relates to your product the minute their eyes fall on it. The background of your product will be a part of the entire picture. And the type of background that you use will determine how your audience will perceive your brand. According to a study, [75%](https://www.gorgias.com/blog/ecommerce-product-photography) of eCommerce shoppers rely on product photos to make an informed decision.
 
If you are unsure what background will best suit your brand, ask yourself how you want your target audience to perceive your brand. Do you want to come off as a fun, playful brand? Or do you want to portray minimalism and luxury? Affordable jewelry pieces usually have colorful background colors, while expensive jewelry has a minimal background color.
 
Suppose you don't know what background you want to use for your product. In that case, you can experiment with the 11 different options we have listed for you below.

Why should you focus on the background for jewelry photography?

## 11 best backgrounds for jewelry photography

Here are the 11 best backgrounds you can try in jewelry photography -

### 1. White background

![Image 2.jpg](https://cms.dresma.com/uploads/Image_2_18dd01e601.jpg)

[76%](https://www.weebly.com/guides/product-photography-guide/how-important-is-product-photography) of product photos have a white background. Hence, a white background is your safest bet — especially when hosting your jewelry product on another website. When using a white backdrop for your product photoshoot, it is always better to use artificial lighting to simplify the editing process. You can also consider investing in a [lightbox from Amazon](https://www.rollingstone.com/product-recommendations/electronics/best-lightbox-for-photography-1202784/) in the long run.

### 2. Classic black background

![Image 3.jpg](https://cms.dresma.com/uploads/Image_3_3a5d5ac5ea.jpg)

Want to showcase classy pictures on your feed? A black background will do the job for you. Black backgrounds make jewelry brands pop out with minimal effort. Ideally, you will require only two flashes when shooting jewelry with a black background to avoid glares. Remember to clean the jewelry before the shoot. The distance between the product and the background should not be less than 1m to prevent the light from the flash from lighting up the background.

### 3. Gray

If you are looking for something subtle but don't want a black or white background, you can consider a gray background. Gray is fine, and it best highlights a jewelry's features. If you are advertising bright stones, gray is a great background option. The best background for jewelry banner is gray. 

You can also choose from the pre-existing banners in the [DoMyShoot app](https://domyshoot.com/). DoMyShoot App highlights the most trending product backgrounds for you.
 
Unlike photography for a white background, use lighting from only the front instead of the back for a gray background. Later, to enhance the image's look and feel, use the basic presets from Lightroom.

### 4. Cloth

![Image 4.jpg](https://cms.dresma.com/uploads/Image_4_a1d5c80465.jpg)

If you are looking for something budget-friendly, consider using a satin material cloth. Play around with how you arrange the fabric. Avoid having too many folds so that your jewelry remains in focus. Satin clothes give a good elegant effect to jewelry products.

### 5. Gold

Gold has always portrayed richness and luxury. While jewelry products are already luxury products, you can use a gold background for the most expensive products on your list.

### 6. Bokeh

![Image 5.jpg](https://cms.dresma.com/uploads/Image_5_4af535dea8.jpg)

Bokeh is the type of background that is out-of-focus in your photo. You can experiment with different backgrounds for jewelry photography. You can hang lights in a dark room and place your product at a distance from the light to give you enough space to focus on the product and blur the background.
 
You can also use an existing bokeh effect video from YouTube and place your product in front of the screen in a dark room. However, it would be better to use fairy lights in the background and blur them later. Yellow or blue lights make the best photo background color.

### 7. Natural backgrounds for jewelry photography

Want to divert from the usual black and white background? Use natural backgrounds like big leaves or flowers in contrast to your jewelry. These make for fantastic shots. Bright, colorful photos suit you well for advertising your product on personal blogs or social media. You can find natural backgrounds in the floor standing templates in the [DoMyShoot app](https://domyshoot.com/).

### 8. Wood

![Image 6.jpg](https://cms.dresma.com/uploads/Image_6_22281ad653.jpg)

This natural element adds texture to your photograph in a beautiful way. You only have to place your subject on the wood. You can also change only the color of the wood to black and white in photoshop, leaving the color of the jewelry untouched. Check out the flat lay backgrounds and the tabletop setting backgrounds in the DoMyShoot app.

### 9. People

![Image 7.jpg](https://cms.dresma.com/uploads/Image_7_c430d577f1.jpg)

Want your audience to imagine how it would feel to be wearing your jewelry? Displaying jewelry on people can help people imagine if that is something they would wear. If you have a reasonable budget, you can invest in getting people on board and showcasing your jewelry. The DoMyShoot App has several pre-existing templates where you can place your product on a model’s wrist, ear, feet, neck, or shoulder within the app itself.

### 10. Graphite

Graphite might not be the first thing that pops into your mind. However, graphite is a great creative background for jewelry photography, especially bright stones.

### 11. Black sand

![Image 8.jpg](https://cms.dresma.com/uploads/Image_8_43a5d0e839.jpg)

Dark backgrounds for jewelry photography signify luxury and subtlety. Black sand is another option worth considering. If you have access to black sand, you can use that or [make black sand at home](https://www.wikihow.com/Color-Sand#:~:text=How%20do%20I%20color%20black,may%20not%20get%20dark%20enough.). Place the sand on black paper. You can play around with how you want to arrange the sand.

11 best backgrounds for jewelry photography

## Create high-quality images for your jewelry product today

Now we have learned about the different backgrounds available for jewelry photography. The next thing to determine is which background will best suit your brand's style. The [DoMyShoot app](https://domyshoot.com/) has a wide range of pre-existing lifestyle jewelry background images within the app. Save your time hunting for the perfect background. Request a [free demo](https://domyshoot.com/) of the DoMyShoot app now.

Create high-quality images for your jewelry product today

## FAQs

**Q. How do you photograph jewelry at home?**

A.

- Use a mirrorless DSLR camera
- A tripod stand to avoid taking shaky images
- Make sure your jewelry is well-lit
- Set your camera in the correct aperture
- Take a good snap from different angles

**Q. Which is the best lighting for jewelry photography?**

A. Soft lighting is the best for jewelry photoshoots. You can diffuse artificial light to get the best-quality images.
 
**Q. How to photograph jewelry outside?**

A. For shooting outside, make sure the sunlight is behind the camera and not in front of the camera. Also, avoid shooting in direct sunlight. You can choose a shaded area to take outdoor jewelry photoshoots.

**Q. How do you avoid reflection in jewelry photography? **

A. Try placing a paper at the bottom and around your camera. This can help block reflections and bounce more light towards your subject.

**Q. How do you photograph jewelry on a white background?**

A. Ensure you have lamps or your preferred artificial lights at the side and the top of your jewelry and all the other lights off. Place your camera directly in the front of your jewelry piece. Keep your product closer to the background to avoid shadows.

11 Best Backgrounds for Jewelry Photography for You to Try in 2022

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Hello! Welcome to DoMyShoot blog - the only corner of the internet you need to visit to learn more about eCommerce product photography, design aesthetics, trending designs, photography equipment, marketplace guides, product photoshoot, image editing, etc.

We share top insights, stories, and thought leadership articles that are especially helpful for online sellers looking to leverage the power of visual content to boost their sales.

The DoMyShoot blog is your key resource for information, inspiration, and expert tips & tricks around anything related to product photography.