Today, you can easily start your jewelry business without heavy investments in brick-and-mortar stores. The rise of eCommerce has helped motivated entrepreneurs to easily achieve their goals by setting up an online store in mere minutes.
You can then gather the required traffic and boost conversions that are going to ultimately help you grow. However, building an online jewelry business can still be quite difficult. There’s so much more to be done beyond setting up a Shopify store. Prioritizing how you capture the essence of your products through photography is one!
But don’t worry! We got your back! In this article, we will help you gather all the inspiration you can get from the best Shopify jewelry stores to get started on your product photography journey!
Did you know that 90% of online purchasers claim that product photo quality is the most important contributing factor to online sales? And good product photography is 40% more likely to be shared from your social media accounts, which doubles as a great marketing strategy as well.
Over 75% of online buyers rely on a product shot to make a decision.
Great product photography helps you, as a brand, build trust and boost conversion rates. But, simply using any plain picture will not help you. You need to go out and beyond to create an extension of your brand story. Today, we live in an era of social media that is obsessed with great visuals.
This is why, just taking flat lay pictures of your jewelry products, will not make the cut. To get noticed, among various other commendable competitors, your product photography needs to speak for itself!
Understanding and analyzing what your competitors are doing is an absolute necessity when running any business. Today, we will explore what some of the top Shopify jewelry stores are doing and what they got right. This will give you a headstart in executing the best jewelry photography ideas for your online jewelry brand so you can stand out amidst the tough competition.
We’re sure these examples will help you come up with great ideas to shoot jewelry for your brand.
Shashi is a Shopify jewelry store that sells dainty necklaces, earrings, bracelets, and rings.
Their online storefront is beautifully designed by using their brand colors - white, black, and earthy brown tones and the product catalog consists of pieces of jewelry made of gold and rose gold.
Notice how they display jewelry on the Shopify store. Their product pages are minimal yet tie their whole brand story together seamlessly.
The brand realizes that its product needs to be in the spotlight and hence chooses to use plain and light backdrops. They also show the product on a model to give customers a better idea of what the product actually looks like. This helps eliminate any anxiety or confusion the shopper might have about buying jewelry online.
Furthermore, there are no other jewelry pieces used on the model on a particular product page to help show the product in a better light. It helps in not losing focus on the product at hand.
Wolf Circus is a Shopify store that sells demi-fine handcrafted jewelry pieces. They make use of recycled sterling silver or recycled bronze in their products. It is then covered in high-grade 14k gold plating.
Their website design and product photography are minimalistic and classy. Throughout their entire site, they make use of high-definition photographs that highlight their jewelry creations.
All the photos captured and used portray a rather sophisticated vibe that matches the brand’s overall aesthetic. In their product pages, they have prioritized focussing on the intricate details of their minimalistic jewelry.
Qalo is an online brand that develops “ultra-durable active lifestyle products”. The brand offers silicone rings for humans along with sustainable pet accessories.
Their website design is sleek and clean, including their product page structure and flow.
Qalo’s product photography is unique because of the use of cute and fluffy pets that help capture the mood and aesthetic of the brand accurately. They have tried to incorporate emotions to execute their creative jewelry photography ideas.
This is brilliant because it helps the consumer connect instantly and thus make faster purchases.
Rebel Nell creates and sells one-of-a-kind jewelry items from Detroit Graffiti fragments. There are no two identical products in their store, and you get “one of no other kind.”
Their product photography manages to capture the essence of wearable art. All their pictures are colorful, bright, vivid, and bold. It helps portray the brand’s vision and aesthetic while also displaying the intricate details of their products.
There are so many sub-categories and niches even in the field of jewelry. For instance, you could be a minimal jewelry brand or a streetwear jewelry brand. Essentially, both brands are jewelry brands. However, the feel, vibe, and aesthetics of both these brands are going to be poles apart.
Your jewelry photography ideas need to be able to capture this very essence of your brand.
King Ice is one of Shopify’s top streetwear jewelry brands. The brand’s product catalog consists of iced rings and pendants with chains.
The product shots used on the website does complete justice to the company's style. Vivid, detailed, and magnified images portray the bling and dazzle of the products in the best light possible.
CRAFTD is a premium jewelry business that sells pendants, chains, rings, and earrings for men.
This brand’s product photography is minimalistic. Their prime focus is on their designs. So, you will notice clean tight shots with solid backgrounds and warm-toned lighting that help the shopper easily view their products.
Vitaly describes itself as an “experimental design movement”. They sell a wide range of jewelry items including rings, pendants, necklaces, and bracelets.
This brand’s product photography is flawless and gives a rather futuristic vibe. All pictures used on their website have a sense of character to it. Their product images are crisp and clear, and match the gold and silver tones of their jewelry, thus tying everything together.
Vitaly also makes use of 360-degree product shots to let the user view the product clearly.
Jack Ma, the founder of Alibaba Group says -
“You should learn from your competitor, but never copy. Copy and you die”.
This applies to all domains of eCommerce, your online jewelry business included. So, while brainstorming about your jewelry photography ideas, it is great to look for inspiration and understand what your competitors are doing. But, it is also equally important to not simply rip off these ideas either.
Build your own brand aesthetic and story. Ensure that you add your own personal element to all your pictures to create more impact.
Now, with tools like DoMyShoot, you can now easily take control of your eCommerce images. It is undoubtedly the best app for modern jewelry photography ideas today. This all-in-one solution for custom outputs of your product photography can help you improve your conversion rates with just a few taps and clicks.
You can book a demo today and take the first step towards enhancing your eCommerce product photography.
Q. Why is product photography important for your jewelry business?
A. Over 75% of online buyers rely on product shots to make a decision.
Great product photography helps you, as a brand, build trust and boost conversion rates. But simply using any plain picture will not help you. You need to go out and beyond to create an extension of your brand story. Today, we live in an era of social media that is obsessed with great visuals.
Q. How helpful is competitor analysis in producing better jewelry photography ideas?
A. Jack Ma, the founder of Alibaba Group says “You should learn from your competitor, but never copy. Copy and you die”.
This applies to all domains of eCommerce, your online jewelry business included. So, while brainstorming about your jewelry photography ideas, it is great to look for inspiration and understand what your competitors are doing. But it is also equally important to not simply rip off these ideas either.
Q. How do you take aesthetic pictures of jewelry?
A. Just taking flat lay pictures of your jewelry products will not make the cut. To get noticed, among various other commendable competitors, your product photography needs to speak for itself!
You can create moodboards and invoke emotion through your pictures.