Hiba Fathima | 4th Aug 2022 4 mins

How to Photograph Clothing for Your eCommerce Store

As a clothing retailer, you know that online shopping is changing the way customers buy clothing.

Shopping online is fast, easy, and convenient. But with so many options, choosing which product is best can be hard. That's where high-quality clothing photography comes in. The right photos will make your products look great and help you stand out from the competition.

However, online clothing retailers today can no longer afford to just snap quick shots of their product and call it a day. Producing great quality image content is now an important part of a successful and well-rounded marketing strategy.

But what exactly makes a good product photo? And how can you make sure yours are as effective as possible?

If you're an eCommerce business owner, you must know how to photograph clothing for your eCommerce store. This article will explain how to take pictures of clothing to sell, what equipment you'll need, and how to get started.

Equipment to photograph clothing for your eCommerce store

Your clothing photography can be the difference between a sale and a lost customer. Your customers need to see the clothes in order to know if they will like them, but there are many factors that go into taking great photos of clothing.

You can take your own photos or hire a professional photographer, but either way, you will want to make sure you have the right equipment and lighting for the job.

Equipment for clothing photography

1. Camera

A DSLR is your best bet for a clothes photoshoot because it lets you adjust the settings to get the best shot. However, these days, most smartphones are equipped with high-end cameras that can serve the purpose just right. In fact, smartphone photography is growing to become the future of eCommerce.

2. Tripod

The tripod is the most important part of your setup. It will keep your shots clear and steady so that there are no blurry images or shaky photos to deal with later on. A good tripod should be easy to carry around, sturdy, and adjustable enough for any height or angle adjustment needed for shooting different products and angles.

3. Lighting source

To create a flattering look for your clothes photoshoot, you’ll need to use a professional lighting setup. One of the best ways to achieve this is by using an external flash. You can also use natural light. Natural light is always preferable to artificial light because it creates more dramatic shadows, which makes your product look more realistic.

4. Foam boards

Reflectors can be a powerful tool for improving your photography. Take your DIY product photography lighting to the next level by intentionally illuminating your subject using foam boards as reflectors.

5. Backdrop

A cluttered clothing background is distracting and takes away from the focus on your product — which should be front-and-center in every shot!

You don't need much equipment for shooting clothing items — just a camera and tripod will do — but it's helpful if you have some kind of backdrop that will help set the scene for your image. This can be anything from an inexpensive piece of cloth draped over a chair to an elaborate setup with lights and props. Just make sure that whatever backdrop you use doesn't distract from the product itself!

How to photograph clothing for your eCommerce store


We all want to sell our products online, but how do we go about it?

If you’re not a photography expert, it can be difficult to know how to take a good picture of clothing, especially if you don’t have much experience in photography. Luckily for us, there are some simple tips and tricks that can help us take better pictures of our products.

Prepare your clothing

Before you start shooting, make sure that the clothes for the photoshoot are in good condition and ready for photography. The best option is to have each item professionally dry-cleaned before taking photos, but if that's not possible then run your fingers over the fabric and check for any stains or marks that might show up in the photo. If there are any marks or wrinkles, take time to press them out before shooting your product.

Prepare your clothing

Set up your photo studio

Next, set up your photo studio. This will depend on the type of clothing photography you're doing but generally speaking, you'll want natural light if possible (either through windows or artificial sources), which means having enough space for people and equipment.

You can also create a makeshift studio at home by setting up white sheets or other surface material in front of windows—this way, any light coming through will bounce off the white surface rather than hitting your subjects directly.

Position lighting

The most important part of good clothing photography is positioning your lights. A professional photographer will position lights above and below a garment so that it is evenly lit on all sides, giving the shot a clean look and ensuring that there are no shadows on the fabric.

This is especially important if you're selling products made from delicate fabrics like silk or lace — any shadows will be clearly visible in photos and can spoil the effect completely.

Style your clothing

You don't have to put together an entire outfit for your clothes photoshoot — just style your garment in a way that makes sense for its intended use. If it's meant to be worn as part of an ensemble, then dress it up with accessories like shoes, scarves, or hats; if it's being used for exercise purposes then pair it with sports equipment like running shoes or dumbbells.

How to style your clothing - DoMyShoot blog

Set your camera

Before you take a photo, make sure your phone or camera has the right settings. For example, if you're taking pictures of clothing that's dark, set your camera to "night" mode or "low light" mode so it can automatically adjust to the lighting situation.

Take the photo

Hold your phone or camera as steady as possible — if you have a tripod, use it! Take the photo from several different angles: front, back, and side views. You'll want to look for any details that might be hidden in these shots (such as buttons or seams). Make sure each item is photographed from its best angle!

Edit, edit, edit

After you've taken your photos of clothing, it's time to edit them! Editing helps us overcome the numerous challenges that clothing photography comes with; for example, having to buy mannequins or maybe lighting issues or stains on clothes or things like that. To aid in this, can use user-friendly editing apps like as DoMyShoot.


In the end, it's important to remember that both your clothing and the way you photograph it, play a crucial role in how your customers will view your brand. The more attractive and attention-grabbing your clothing photography is, the more likely you will be to convert your visitors into customers.

We are sure the tips mentioned in this blog will help you improve your next clothes photoshoot tremendously. Additionally, with tools like DoMyShoot, you can now easily take control of your eCommerce images. This all-in-one solution for custom outputs of your product photography can help you improve your conversion rates with just a few taps and clicks.

You can book a demo today and take the first step towards enhancing your eCommerce clothing photography.


Q. How do I take pictures of clothes for my website?


  • Prepare your clothing
  • Set up your photo studio
  • Position lighting
  • Style your clothing
  • Set your camera
  • Take photo
  • Edit the photo

Q. How to take pictures of clothes to sell with an iPhone?

A. Product photography with iPhone is as easy as it gets. To get the best result you’ll have to -

  • Plan the scene
  • Execute the plan
  • Retouch, edit, and optimize the images

Q. How to take pictures of clothes without a mannequin?

A. You can use any lightweight object to pose your clothing, but mannequins are ideal because they're made specifically for this purpose. If you don't have one, you can use a costume dummy or even a real person.

Q. How to set up a photo studio at home?

A. Your home studio does not have to be elaborate. All you need are a smartphone, a plain sheet of paper, a foam board, a well-lit window, and interesting countertops to use in flat lays.

Q. Which is the best affordable camera for product photography?

A. The iPhone camera is built to make photography easy. It helps you click breathtaking product photos that are highly scalable, optimizable, and convertible. Its inbuilt camera and supporting tools are super powerful.

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