Shopify Product Photography

There are many resources and best practices for Shopify product photography preparation and results. Here are a few key takeaways:

1. High quality images sell

Make sure your product is sharp and well focused when clicking the image without blurry areas. There is nothing worse than to find low resolution or blur photos in a listing - this is a complete turn off for most buyers! Ensure you zoom into every photo you click to check on the focus and clarity of the product photo

2. Take Multiple Angles

Remember that your customer is basing their buying decision on what they see on your listings. Give them enough details of your product to push them to buy. 3 to 5 angles are a good standard to maintain. However, it's also not a bad idea to ensure to add in lifestyle photos and infographics especially on high value products

3. Coverage Matters

A good thumb rule to follow is to ensure 80% of your frame is occupied by the product you are clicking. The more is seen of your product, the better are the chances of conversion

4. Get the lighting right

Try to achieve clicking a photo true to the actual color of your product. The more this is true, the less manipulations are required later in retouching and higher chances of avoiding product returns exists. Clicking in natural light is one great way to ensure this. Alternatively, experiment with light reflectors until you are happy with the result