AMAZON PRODUCT PHOTOGRAPHY

When a potential consumer visits Amazon to search for a product, one of the first things they will look at is your product's image. Your product image will either drive your sales up or down the valley.

A consumer will most likely skip looking at a product with no image. Similarly, a product with an attractive photo that clearly communicates its benefits to the consumer will increase conversion. Amazon product photography is different from other photography styles. Product photography is the art of capturing images in a way that communicates to your audience why they should be buying your product.

Amazon product photography is focused on bringing out the features and benefits of your product while maintaining an attractive appeal. The goal of high-quality product photography should be to inform and convince your potential customers. Your image should speak about the quality and usability of your product without your potential consumers having to second guess.

Now that we have established that great product photography is key to your online success on Amazon let’s look at the guidelines for Amazon Product Photos